Nickelodeon (Australia)


Nickelodeon (Australia)
Nickelodeon
Nickelodeon logo new.svg
Nickelodeon Australia rebranded during Kids Choice Awards 2010.
Launched 23 October 1995[1]
Owned by XYZnetworks (35%)[2]
MTV Networks Australia (65%)
Picture format 576i (SDTV 16:9)
Audience share 0.4% (February 2010, [3])
Country Australia
Language English
Broadcast area Australia
New Zealand
Replaced Max[4]/Classic Max
Sister channel(s) Nick Jr.
Website nickelodeon.com.au
Availability
Satellite
Foxtel Channel 701
Austar Channel 701
Sky Network Television Channel 041
PBS TV (Fiji) Channel 205
Cable
Foxtel Channel 701
Austar Channel 701
Optus TV Channel 701
TelstraClear InHomeTV Channel 41
IPTV
Xbox 360 Channel 701

Nickelodeon is the Australian counterpart of the Nickelodeon network in the United States. It is operated by a joint venture of XYZnetworks and MTV Networks Australia.[5]

Contents

History

Nickelodeon was launched on 23 October 1995, replacing the Max and ClassicMax channels, offering live action shows and cartoons.[1] Originally the channel timeshared with Nick at Nite which began at 8 pm weekends and 10 pm Saturdays, and ended at 6 am. From 1 July 1998, the channel gained an extra half hour on weekdays, moving Nick at Nite back to. 8:30 pm.[6] On 2 January 2000, the channel introduced "More Nick", extending its broadcast hours to 10 pm every night of the week.[7][8] Eventually in July/August 2000, Nick at Nite closed and Nickelodeon began broadcasting for 24 hours every day.[9] After that, almost all of Nick at Nite's programming moved to TV1, while some of Nick at Nite's programming moved to Sci Fi.

Nickelodeon was also added to the Optus Television service in December 2002.

Nick logo used from 1995 to 2006.
Nick logo used 2006 to 2010.

On 14 March 2004, Nick Jr. (Australia) launched as the first full, 24-hour TV channel designed for pre-school audiences in Australia. Before this, Nick Jr. was a morning and afternoon programming block on Nickelodeon, including shows that now get much more airtime on the full channel, such as Dora the Explorer and Blue's Clues. For a few months after Nick Jr. became a full channel, it kept a 2 hour-long time slot on Nickelodeon, but it was drastically shorter than it was before it became a full channel. Nickelodeon and Nick Jr. began broadcasting in Widescreen on 2 March 2009.

During Kids Choice Awards 2010 Nickelodeon Australia rebranded the network with the new one using completey different bumpers than America's channel however the iCarly bumper with slime has been used in most advertisement breaks. The Nick Shack rebranded much earlier before the channel itself.[10]

On 1 December 2010, Nickelodeon Australia launched in New Zealand, replacing Nickelodeon New Zealand.[11]

Programming

Nickelodeon Australia mainly airs shows from the American Nickelodeon but also broadcasts a variety of non-American foreign (namely Canadian, British, and New Zealand) and locally-produced shows, some of which are detailed below.

Other locally produced shows not included below are Nick Takes Over Your School, as well as an Australian version of Nickelodeon Games and Sports for Kids (Nick GAS).

Hot Chunks

Hot Chunks was a show starring Angus King as a variety of characters.[12] It ran for two seasons in 1998 and 1999 and also had a spin-off special featuring the best dares, as well as the series of Hot Chunks animated shorts.

Camp Orange

Camp Orange launched in 2005 and was hosted by Dave Lawson. The adventure camp reality series features teams of kids competing in the great outdoors, using their wits to win prizes.

The second, third, fourth seasons aired in 2006, 2007, and 2008 respectively. Camp Orange was hosted by Maude Garrett from 2006 onwards. In 2009, the highly successful fifth series, Camp Orange: The Final Frontier, brought a positive element into the competition by advising teams to "play nice" in order to be voted for the title of "Champ Orange" by their teammates.

Juice

Juice is a weekday morning show. It shows popular Nicktoons between 7 am and 9 am such as SpongeBob SquarePants and The Adventures of Jimmy Neutron: Boy Genius. Although the show was originally hosted, it no longer features a host.

Nickelodeon Australian Kids' Choice Awards

The annual awards show commenced in 2003, celebrating kids' favourite choices in music, movies, books and more.

Blocks

Nick at Nite

From Nickelodeon's opening date until July/August 2000, Nickelodeon shared its channel with an Australian version of Nick at Nite. Much of the programming was similar to the U.S. channel at the time, including shows such as Mister Ed and Gilligan's Island. Eventually it was closed due to the expansion of Nickelodeon, as well as the existence of another classic TV channel, TV1, co-operated by another Viacom subsidiary, Paramount Pictures. Much of the programming was moved to TV1 and later some of it to the Sci Fi Channel.[13]

'Sarvo

'Sarvo is a block shown on weekday afternoons that was previously hosted by James Kerley and Dave Lawson. The duo left 'Sarvo on Friday, 23 February 2007. The new series which began on 9 April 2007, and is now hosted by Maude Garrett and Kyle Linahan. 'Sarvo airs in the afternoons and plays various Nicktoons such as SpongeBob SquarePants, Kappa Mikey, and Captain Flamingo as well as other shows such as Zoey 101. As well as children's programs, this show also offers other things such as interviews with celebrity guests and funny extras of what the hosts get up to. It has now ended and Maude & Kyle has since left Nickelodeon Australia.

Weekend Mornings

Weekend Mornings is a block of two episodes each of four Nicktoons on Saturday and Sunday mornings. It was originally named Double Up but changed names to support Nickelodeon's new format in 2006.

Saturday Nick Television

Saturday Nick Television was a morning show that was launched in 2002 with the help of Britney Spears. This show was shot in Melbourne and involved games in which the live audience could participate in, celebrity interviews, performances, skits and more. Nickelodeon cancelled the show in 2005 due to a lack of audience numbers.

Lunchtoon

Lunchtoon is a weekday lunchtime block that has four half-hour episodes of a Nickelodeon show. It is usually played from 12 pm to 2 pm.

Toons2Nite

Nickelodeon also plays classic Nick shows such as Rocko's Modern Life and Aaahh!!! Real Monsters in the late night hours. It was originally named Classics, however it has since been rebranded Toons2Nite.

Other projects

Nick Takes Over Your Beach

Over the summers of 1995/1996, 1998/1999,1999/2000 and 2004, Nickelodeon toured Australian beaches, setting up games and activities.[14][15][16]

Nickelodeon Magazine Australia

The Australian Nickelodeon Magazine was a monthly magazine available in most newsagents and supermarkets between September 2005 and May 2006. In total, six issues were published before being dropped by Australian Consolidated Press. It was edited by former Australian Disney Adventures contributor, Santi Pintado. The Australian Nickelodeon Magazine content was borrowed heavily from its American counterpart, Nickelodeon Magazine. The first copy of the magazine was handed out free at the 2005 Nickelodeon Australian Kids' Choice Awards.

You're on Nick

To support Nickelodeon Australia's new format, the network launched Moby Nick, a bus that would tour around Australia in places such as Sydney Olympic Park. Part of the bus was a small recording studio, where kids could say a sentence or two about what they could do, or who they were. The ten-second clips would be shown during the ads on Nickelodeon Australia shows.

Hosts

Current

  • Luke & Wyatt (Luke Ryan and Wyatt Nixon-Lloyd) (2010-present): Camp Orange

Past

See also

External links

References

  1. ^ a b Oliver, Robin (23 October 1995). "Cartoon Pump-out". Sydney Morning Herald: p. 2. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news951022_0026_3892. Retrieved 27 November 2010. 
  2. ^ "FOXTEL - About FOXTEL - What We Do - Shareholdings". Foxtel. 2009. http://foxtel.com.au/about-foxtel/what-we-do/shareholdings/default.htm. Retrieved 20 December 2009. 
  3. ^ Ratings Week 6 (31/01/2010 - 06/02/2010)
  4. ^ "Viacom Switches Pay-TV Partners". The Asian Wall Street Journal: p. 30. 25 September 1995. 
  5. ^ "MTV slots execs for Oz, Germany; Sibley, Michel tapped as managing directors". Daily Variety. 2 May 2006. http://variety.com/article/VR1117942392.html. Retrieved 10 July 2010. 
  6. ^ Nickelodeon (Australia) (1998). Nick Nooze 1. 
  7. ^ Everton, Denise (31 December 1999). "First-footing down memory lane". Illawarra Mercury (Fairfax Media): p. 43. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news000101_0030_4802. Retrieved 19 December 2009. "From Sunday, January 2, Nickelodeon Australia will extend viewing hours from 8.30 pm to 10 pm seven days a week, taking its total to 16 hours per day." 
  8. ^ Nick Nooze (Nickelodeon (Australia)) Autumn. 2000. 
  9. ^ Nick Nooze (Nickelodeon (Australia)) Winter. 2000. 
  10. ^ Knox, David (23 March 2010). "Nickelodeon logo switch". tvtonight.com.au. http://tvtonight.com.au/2010/03/nickelodeon-logo-switch.html. Retrieved 23 March 2010. 
  11. ^ "Nick Junior To Launch On Sky In New Zealand" (Press release). MTV Networks Asia Pacific. 28 September 2010. http://www.mediaresearchasia.com/pressrelease.php?id=1151. Retrieved 1 December 2010. 
  12. ^ Brown, Pam (17 February 1998). "Rich Mix To Start The Day". The West Australian: p. 12. 
  13. ^ Rugrats Down Under
  14. ^ "Nick Takes Over Your Beach". Nick Nooze (Nickelodeon (Australia)) 3: p. 4. 1998. 
  15. ^ Nick Nooze (Nickelodeon (Australia)) Summer. 1999. 
  16. ^ "Sydney's Hotlist". Sydney Morning Herald: p. 3. 9 February 1996. http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news960209_0139_8287. Retrieved 27 November 2010. 

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