Nickelodeon (Philippines)

Nickelodeon (Philippines)
Nickelodeon Philippines
Nickelodeon logo new.svg
Nickelodeon Logo
Launched November 5, 1998
April 1, 2011 (Independent Feed)
Owned by MTV Networks Asia (Viacom)
All Youth Channels
Country  Philippines
Language English
Replaced Nickelodeon (Southeast Asia)
Sister channel(s) MTV Southeast Asia
Website Nickelodeon SEA
Dream Satellite TV Channel 14
G Sat Channel 18
SkyCable Channel 45
Global Destiny Cable Channel 52
Sunvision Cable Channel 27
Cablelink Channel 26
USATV Channel 28
SPC Cable TV Channel 17
Kalibo Cable Channel 42
Cable Star Iloilo Channel 20
Parasat Cable TV Channel 49
Sun Cable Channel 34
My CATV Channel 33

Nickelodeon Philippines (usually abbreviated as "Nick" but more commonly stated as "Nickelodeon" in commercials) is a satellite and cable TV channel that launched a dedicated channel to the country in April 1, 2011. Aimed for children and teenagers and owned by MTV Networks Asia Pacific in partnership with All Youth Channels.

In October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon's southeast Asia operations.[1][2] In April 1, 2011, MTV Networks launched a dedicated Filipino Nickelodeon channel.[3]



Nick Logo used from November 5, 1998 - February 14, 2010 for Southeast Asia

1998 - 2011: As part of Nickelodeon Southeast Asia

In November 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan & Russia as an attempt to bring the popular channel to Asia. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).

In October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore.[4] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines , Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website, in 2003.

In March 15, 2010, Nickelodeon revamped their logo same as the United States and worldwide and started broadcasting newer Nickelodeon shows from the United States that represents the new Nickelodeon logo and airs latest episodes of current Nick shows.

2011 - Present: Nickelodeon Philippines

In April 1, 2011, the Nickelodeon Asia feed was replaced with a dedicated Filipino Nickelodeon channel, although it will still use the Nick-Asia branding used in other countries. In April 11, 2011, the lineup was changed prior to Nickelodeon Southeast Asia. The new schedule will put live-action programs in the primetime slot and will double the Nick Jr. block.

Nickelodeon celebrated the release of the new channel in April 9, 2011 on the Bonifacio Global City Open Field, Taguig City with the event entitled, "Nick World". The event included mascots of notable Nick Toons characters with storytelling, an animals show, martial arts performances and a world of exciting attractions, booths, and modules for kids.[5]

Starting on May 23, 2011, the lineup of Nickelodeon will once again change where they will cease airing the Nick Jr. block in the afternoon timeslot and will be replaced by live-action shows and miscellaneous NickToons programs. This lineup will double the TeenNick block which only runs in the evening and other animated shows that only airs once a day.[6]

Dedicated Channel

The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators customization opportunities in this particularly fast-growing market. This also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of the young Filipino audience and families.

— Indra Suharjono, executive vice president and managing director, MTV Networks North and Southeast Asia

With the dedicated feed, the channel will now cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for two- to 14-year-old audiences in the Philippines. Local advertisers and cable operators will now have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multi-platform marketing solutions.

The dedicated feed targeting kids aged two to 14 and families will feature 24 hours of Nickelodeon’s favorite original animation titles including the top Nickelodeon programs in the Philippines for kids age two to six years old such as Dora the Explorer, Go, Diego, Go!, The Backyardigans, Team Umizoomi, Ni Hao, Kai-Lan and evergreen hits, SpongeBob SquarePants, The Penguins of Madagascar, The Fairly OddParents and more. The program lineup also includes Nickelodeon’s latest live-action sensation, Big Time Rush, as well as hits such as iCarly, Victorious and the highly anticipated new series, House of Anubis.

At launch, Nickelodeon Philippines will reach over 1.6 million cable TV households. In 2010, Nickelodeon had its highest ratings in two years for CA 2-6, and also saw the highest increase in average time spent among all kids channels.

Nickelodeon has a strong history and brand awareness in the Philippines. Nickelodeon Asia has been available on cable television since 1998, and two Tagalog programming blocks are broadcast to over 26.8 million homes via sister terrestrial networks ABS-CBN Corporation and Studio 23. Nickelodeon also has a strong presence in the market via consumer products, online, recreation, books, and feature films businesses.

With a Filipino dedicated feed, terrestrial blocks, a strong consumer products and digital media presence, the demand is high for clients to associate themselves with Nickelodeon. The localized feed allows for more cost-effective and country-targeted options for advertisers and cable operators. — adds Suharjono

Nickelodeon Philippines Kids Choice Awards

KCA 2008 Logo

The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by Indonesia. The show was first held since 2008 in the Aliw Theater, Pasay City and was first hosted by Michael V. and some various Filipino artists. Nickelodeon, an American cable television network, brought Kids' Choice Awards to the Philippines in an effort to strengthen its presence in Asia.[7] According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations." [8] The Philippines KCA has been inactive all over the years.

Nickelodeon on Free TV

Prior to the launch of Nickelodeon Philippines in Fall 1998, Nickelodeon first aired in the Philippines as a block of the Free-to-air TV channel PTV. The block used to air in morning and afternoon mostly educational, drama and game shows during that time. It aired in such channel until 1992.

Nickelodeon moved to RPN in 1992, where it aired as Nick on RPN until 1995 and returned on 2003-2004 (that year mostly air cartoons). Concurrently, GMA Network also aired Rugrats and selected Nick Jr. shows from 1998 to 2006.

After RPN lose it rights of airing Nickelodeon shows, ABC (later TV5) launched Nick on ABC/TV5 in 2006. Nickelodeon shows were later dubbed for the first time into Filipino on August 11, 2011, three days after ABC was relaunched into TV5, making them the first Nick broadcaster on free TV to do so. The network ended its contract with Nickelodeon on June 30, 2010. Yo Gabba Gabba!, also a Nickelodeon production, was the only Nick program retained by TV5 after losing its rights to ABS-CBN. Although produced by Nickelodeon, it is not dubbed into Filipino as the contract was already expired.

SpongeBob SquarePants was also aired on Q Channel 11 (Now known as GMA News TV Channel 11) weekday mornings until February 18, 2011.

ABS-CBN launched Nick Time (later Nickelodeon on ABS-CBN) on July 26, 2010 at 8:30 AM under their Team Animazing timeblock. Nickelodeon shows such as Dora the Explorer, SpongeBob SquarePants, The Adventures of Jimmy Neutron, and Avatar, The Legend of Aang among others shown during Nick Time, thus continuing the Filipino dub that was started by TV5. However, ABS-CBN's airing of SpongeBob SquarePants was criticized for having majority of episodes edited due to lack of time. Dora the Explorer ended last June, 2011 while The Adventures of Jimmy Neutron, Avatar: The Legend of Aang and SpongeBob SquarePants ended last October 8, 2011 and replaced by Go Diego Go, The Penguins of Madagascar and El Tigre: The Adventures of Manny Rivera on October 15, 2011. After a week SpongeBob SquarePants go back to air.

Studio 23, ABS-CBN's UHF affiliate, launched Nickelodeon on Studio 23 on October 4, 2010. Like its mother station ABS-CBN, programs are dubbed in Tagalog. As of now, there are no plans to air the Fairly Oddparents (currently the second longest active Nicktoon after SpongeBob SquarePants) as well as iCarly on either network, despite its popularity. Studio 23 launch Catscratch that premiered last August 2011. The Nckelodeon on Studio 23 block ended this October, 2011


Nickelodeon airs new programs and episodes of current Nick shows every 2 - 7 months after the US broadcast but sometimes takes a year. The program lineup is different from the Nick-Asia feed where live-action programs are aired twice in the afternoon and evening and the Nick Jr. block runs longer. Along with the announcement of the dedicated feed, there were several shows announced to be premiering on Nickelodeon this year such as Bubble Guppies, House of Anubis, The Fresh Beat Band, Kung Fu Panda: Legends of Awesomeness and T.U.F.F. Puppy. Original Nickelodeon and Nick Jr. titles still remains in the channel.

Programming Blocks

Programming in Nickelodeon Philippines also in Southeast Asia has often been segmented into blocks.

  • Nick Jr. is a preschool block that airs children oriented programs.
  • TeeNick is a programming block that airs current live-action programs. This doesn't exist anymore in the channel.


  • Weekend Express is a programming block that runs every weekends at noon. The block airs programs according to a weekly theme. This is ended in June 26, 2011 together with Nickelodeon SE Asia.

See also


External links

Wikimedia Foundation. 2010.

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