Maxi (supermarket)

Maxi (supermarket)
Type Division
Industry Supermarket (Maxi) / Hypermarket (Maxi & Cie)
Founded 1984
Products Bakery, beer, dairy, deli, frozen foods, gasoline*, general grocery, general merchandise*, liquor*, meat & poultry, pharmacy, produce, seafood, snacks, wine
* Select locations
Employees 7,000[1]
Parent Loblaw Companies Ltd.

Maxi is a grocery retailer based in Quebec, Canada. It is a subsidiary of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are company owned. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. "Le panier le moins cher" ("The Lowest Grocery Bill") is the chain's current slogan.

Founded in 1984 by Provigo, the first Maxi grocery stores opened up on spaces vacated by Kmart which had closed several Quebec stores in 1983. The first Maxi store opened in St-Léonard, and is still at the same place, despite it has been expanded throughout the years. Some larger Maxi stores (particularly the older ones) are still under their old banner, even though a location in Pointe-Claire, Quebec is now a Maxi & Cie. Throughout the 1980s and early 90s, Maxi used a cartoonish elephant as the mascot of its leaflets, in a move similar to that of its sister chain Héritage which used a kangaroo. In 1996, Maxi enjoyed so much success that the chain stopped producing leaflets as the company felt such practice had become unnecessary. This turned out to be a miscalculation and Maxi eventually started making leaflets again.

A lot of Maxi stores today were those that were Steinberg supermarkets until that chain went bankrupt in 1992. In 1993, several Provigo stores (especially the larger ones) were rebranded as Maxi stores. Maxi even absorbed Provigo's older brand Héritage in 1995. Maxi briefly used to have stores in Ontario, but they were converted to No Frills in 1999 after Loblaws purchased Provigo.[1]


Maxi & Cie

The chain's Maxi & Cie / Maxi & Co. locations are larger and carry a wider variety of general merchandise, more akin to the hypermarket model. Some Maxi & Cie stores are themselves former Maxi stores that were converted because of their larger size. The original Maxi & Cie store opened in 1996 in Saint-Hubert, Quebec and is still in operation.

Like with Maxi, Maxi & Co. used to have stores in Ontario, but Maxi & Co. withdrew from Ontario after the Loblaws purchase of the chain. The 1998 movie Pushing Tin had a scene at one of the Maxi & Co. stores in Ontario.

During 2009, a few Loblaws stores in Quebec were converted to Maxi & Cie, particularly in Montréal-Nord & Laval.

See also


  1. ^ a b {{cite web | url = | title = Maxi - Who We Are | accessdate = 22 April 2009[dead link]

External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Maxi (supermarket chain) — For the Maxi supermarket chain in Quebec, Canada, see Maxi (supermarket). For the Swedish retailer, see ICA Maxi. Maxi Макси Type Supermarket Industry Retail …   Wikipedia

  • Maxi — may refer to: People Given name Maxi Biancucchi (born 1984), an Argentine footballer who plays for Flamengo Maxi López (born 1984), an Argentinian footballer who plays in Europe Maxi Rodríguez (born 1981), an Argentine footballer who plays for… …   Wikipedia

  • Maxi D — Type discount supermarket chain Industry Retail Founded 2004 Headquarters …   Wikipedia

  • Maxi Supermarkets — Infobox Company company name = Maxi Макси company company type = Supermarket foundation = 2000 location = Belgrade, Serbia industry = Retail products = parent = Delta M homepage = [] Maxi is a Serbian supermarket… …   Wikipedia

  • List of supermarket chains in Asia — List of supermarket chains in AsiaBHR* Al Muntazah* Géant* SpinneysPRCMainland China*Auchan *Carrefour *JUSCO *PARKnSHOP *Wal Martflag|Hong Kong*c!ty super *JUSCO *Marks Spencer *PARKnSHOP **Taste **International *Seibu Department Stores *Seiyu… …   Wikipedia

  • Super C (supermarket) — Infobox Company company name = Super C company company type = Supermarket foundation = 1991 (descendant of Super Carnaval founded in the 1980s) location = Montreal, Quebec, Canada industry = Retail parent = Metro products = Bakery, beer, butcher …   Wikipedia

  • Champion (supermarket) — For other uses, see Champion (disambiguation). Champion Champion is a supermarket chain that operates in France and is owned by the international retailer Carrefour. The second largest supermarket chain in France, its annual turnover is €12.2bn.… …   Wikipedia

  • Dominion (supermarket) — Dominion Stores Ltd. Former type Division Industry Supermarket Fate Rebranded as Metro Founded …   Wikipedia

  • List of supermarket chains in South America — List of supermarket chains in South Americaflag|Argentina*Carrefour **Día (owned by Carrefour) *Cencosud *Norte *Wal MartBRA*Carrefour *Grupo Pão de Açúcar **CompreBem **Extra **Sendas *Lojas Americanas *Wal Mart **BompreçoCHI*Jumbo (Owned by… …   Wikipedia

  • Ustanička — Situation Coordonnées 44° 47′ 05″ N 20° 29′ 44″  …   Wikipédia en Français