Super C (supermarket)


Super C (supermarket)

Infobox_Company
company_name = Super C
company_
company_type = Supermarket
foundation = 1991 (descendant of Super Carnaval founded in the 1980s)
location = Montreal, Quebec, Canada
industry = Retail
parent = Metro
products = Bakery, beer, butcher, charcuterie, dairy, deli, frozen foods, general grocery, liquor (select locations), meat & poultry, pharmacy, produce, seafood, snacks, wine
homepage = http://www.superc.ca

Super C is a Canadian discount supermarket chain of 60 stores in Quebec. The stores average 44,166 square feet (4,103 m²) in size. [http://www.metro.ca/corpo/profil-corpo/alimentaire/superc.en.html] Super C offers 8,000 products including some 1,200 products from the Super C private label brand. In mid 2006, the 9 remaining Ontario stores were converted to Food Basics or Loeb stores.

Super C traces its origins back in the early 1980s as a supermarket chain operating under the name Super Carnaval. In late 1991, all Super Carnaval outlets were renamed Super C. It is unclear if Super C is legally Super Carnaval operating under a new name, or a different entity. Since then, Super C has expanded by acquiring in 1992 some Steinberg's outlets (through its parent company Metro). Super C has also built its own free-standing buildings as well as obtaining the lease of many vacant shopping mall anchor spaces. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.

Advertising slogans

*1998 – 2004: Alimentation aux Meilleurs Prix! "(used in stores in Quebec)"
*2004 - 2006: Where food prices are lower every day "(used in Ontario stores and in English media in Ontario and Quebec)"
*2004 - present: C'est le meilleur Marché

Private labels

* Séléction Merite / Merit Selection
* Econochoix / Econochoice
* Irresistibles
* Loeb Bakery Shoppe
* The Event Pleaser
* Red Grill Meats

ee also

*Loeb (supermarket)
*Metro (supermarket, Canada)
*Maxi
*List of supermarkets in Canada

External links

* [http://www.superc.ca/en/index.html Super C website]


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