The Price Is Right

The Price Is Right
U.S. version of The Price Is Right logo, used from 1973–1976.

The Price Is Right is a television game show franchise originally produced by Mark Goodson and Bill Todman, and created by Bob Stewart, and is currently produced and owned by FremantleMedia. The franchise centers on television game shows, but also includes merchandise such as video games, printed media and board games. The franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972. This version was originally hosted by Bob Barker. Since 2007, Drew Carey hosts the program.

In the show, contestants compete to win cash and prizes by bidding on the pricing of merchandise. The program has been critically successful and remains a stalwart in the television ratings.[1] It also managed to break away from the quiz show format that has been used in other game shows.[2] Since the current version of The Price is Right premiered, it has also been adapted in several international formats around the world, most notably in the United Kingdom, Australia and Mexico.



The original version of The Price Is Right was first transmitted on the NBC, and later ABC, television networks in the United States from 1956 to 1965. Hosted by Bill Cullen, it involved four contestants bidding on expensive products, doing so in the manner of auctions except that Cullen did not act out the role of auctioneer (contestants tried to bid closest to the product's actual retail price without going over that price). After a set round of bids, the contestant whose bid was closest to the correct value of the prize – and had not gone over that value – won it. At the end of each edition, the contestant who had won the most (by dollar value) was declared the winner and became the returning champion, entitled to play again in the next edition. This version of The Price Is Right ended in 1965.


The updated version returned to the air in 1972 as The New Price Is Right; the "new" addendum was later removed. It is still in production in the United States. From September 4, 1972, to June 15, 2007, the show was hosted by Bob Barker. Barker's episodes continued to air in reruns until October 15, 2007, when Drew Carey debuted as the new host.


In this "New" version, four contestants place a single bid on an initial product, in dollars only, as the production company will round off all retail prices to the nearest dollar; the contestant who bids closest to the product's actual retail price without going over wins the item and then gets to play one of several mini-games, which are called Pricing Games in most countries, including the United States, for an additional and more substantial prize or group of prizes. One contestant, through various elimination formats, could find themselves winning a large showcase of prizes at the show's conclusion by predicting the total price of a "showcase."

Originally thirty minutes in length, the show was expanded to its current hour-long format on November 3, 1975. At this time, a new feature, the "Showcase Showdown," was introduced and remains in use. The three contestants who make their way on stage in each half of the show are asked to spin a large wheel, which is labeled from five cents to one dollar in five cent increments. The contestants in each of the two Showdowns who come closest to one dollar in no more than two spins that then have to take the wheel through one complete revolution, without going over, are brought back to compete for the Showcases at the end of the show.


The 1972 American version was hosted by Bob Barker from September 1972 to June 2007; his last new episode aired on June 15, 2007. After a season-long search for a new host, Drew Carey took the helm of the show, with production resuming in August 2007 and Carey's first episode airing on October 15. It is believed to be the second longest-running game show on television, trailing only the Spanish-language variety show Sábado Gigante;[3] it is also the longest running five-days-a-week game show in the world. The Price Is Right is the only game show franchise to be seen nationally in either first-run network or syndication airings in the US in every decade from the 1950s onward. CBS has occasionally aired extra episodes of the show for short periods between the cancellation of one daytime program and the premiere of its successor. On occasion since 1986, special episodes have occasionally aired during prime time hours, most notably to fill in gaps between the Survivor series, and the 2007-08 Writers Guild of America strike.

Versions and runs

Versions and runs of the current format have included:

  • The Price Is Right (1972–Present): The current daytime version; hosted by Bob Barker (1972–2007) and Drew Carey (2007–Present).
  • The Price Is Right (1972–1980): A weekly syndicated series hosted by Dennis James (1972–1977) and then Bob Barker (1977–1980). It was referred to on-air as "the nighttime Price Is Right".
  • The Price Is Right (1985–1986): A daily syndicated version hosted by Tom Kennedy, also referred to on-air as "the nighttime Price Is Right".
  • The Price Is Right Special (1986): A prime time summer series on CBS hosted by Bob Barker.
  • The New Price Is Right (1994–1995): A short-lived daily syndicated nighttime version hosted by Doug Davidson.
  • The Price Is Right Salutes (2002): A series of special shows that were produced based on the current daytime version and were aired during CBS's primetime lineup. These specials saluted branches of the United States armed forces in the wake of the September 11 attacks.
  • The Price Is Right $1,000,000 Spectacular (2003–2008): Special primetime episodes featuring chances at winning $1,000,000, as well as more expensive prizes than on the daytime counterpart.

International versions

The 1972 revised format appeared on Australian television the following year and debuted in the UK in 1984; and has also been adapted around the world. A few staff members from the international versions have made appearances on the U.S. version in the audience, namely hosts (so far, only Alain Leveille from the French-Canadian version, Larry Emdur from the Australian version, and Marco Antonio Regil from the Mexican version (along with other staff members) have appeared on the U.S. show, as well as a model from the Italian version). While he didn't appear on the U.S. show itself, Carlo Boszhard from the Dutch version was greeted by Barker (and music director Stan Blits) at the start of the 200th episode of his version, Cash en Carlo.

Region/Country Local name Network Host Airdates Notes
 Argentina El Precio Justo Canal 9 Fernando Bravo 1990s
 Australia The Price Is Right Seven Network
Network Ten
Nine Network
Ian Turpie
Larry Emdur
Both versions feature similar elements to U.S. version. The "Double Bullseye" playoff and a pricing game similar to the current US version's "Eazy az 1 2 3" is used for the Showcase.
 Belgium De Juiste Prijs/Le Juste Prix VTM
Jan Theys
Koen Wauters
Michaël Dufour
Sacha Cortez

Both versions feature similar elements to French version.
 Brazil O Preço Certo SBT
Rede Record
Silvio Santos
Juan Alba
October 2009–June 2010
Juan Alba-era used a similar set to the UK show (and the Portuguese show) and used the same theme as such version, while Silvio Santos-era used similar props to US version.
 Canada Misez Juste
Price Is Right: À vous de jouer
Alain Léveillé
Philippe Bond
September 2011–present
The original French-Canadian version had a significantly cheaper budget (Car rentals in place of cars, trips to Halifax and Cuba) and a set more akin to Let's Make a Deal. The series lasted from 1994 to 1995. The host Alain (along with announcer Fabien Major) also appeared on an episode of the US version The Price is Right in 1994. This series aired twice a week, unlike the 2 other versions airing at the time.

Philippe Bond is scheduled to host the new version in September 2011 and taped promos for the show while in Los Angeles at the Bob Barker Studio with the US models and announcer George Gray).[4]

 Chile Diga lo que vale Canal 13 Don Francisco 1981–1987
 China 购物街
Gòu Wù Jiē
CCTV-2 Gao Bo 2007 Little is known of this show other than that its name translates to "Shopping Street" and that it is airing on CCTV-2. It is not known if the format was actually licensed from FremantleMedia. The host is Zhen Cheng. This show borrows many elements from the US version. In addition, a version in Taiwan (airing on China Television) has similar elements to the Italian show, such as song-and-dance routines.
 Colombia El precio es correcto RTI on Cadena Uno or Cadena Dos (1981–198?)[5][6]
Caracol TV (2011)
Gloria Valencia de Castaño[6] (1981–198?)
Iván Lalinde (2011)

The second game, Grand Game, was called El Mercadito (The Little Supermarket). In it, the contestant had to choose from among six articles the four which were above or below a given price. The contestant started the game with 10 pesos and multiplied them by 10 for each right article that he chose, up to a highest earning of COL$100,000 ($50 US). If he failed before attaining this highest price, the contestant was proposed a triqui-traque (treat): either he kept his winnings, or he could switch it for a prize hidden behind a curtain. This surprise price could be much better (e.g., a VCR or an oriental rug) or much worse (e.g., a broom or a glass of orange juice) than the cash. The fourth game was a Colombian rendition of Race Game. The contestant had 60 seconds to run across the stage to put the right price to five different articles, and when a price was indeed right, a light went on. Instead of running to and from the prizes, the contestant had to dance across the stage. He was allowed to choose the background music; possible choices included cumbia, merengue, paso doble, and joropo.
A new season, presented by Iván Lalinde, started April 11, 2011 on Caracol TV.[7]

 Estonia Kuum Hind Kanal 2 Emil Rutiku October 2007
 Finland Mitä maksaa? Nelonen Petri Liski 1998–2000
 France Le Juste Prix TF1 Max Meynier
Eric Galliano
Patrick Roy
Philippe Risoli
Vincent Lagaf'
Since 2009
It was aired at 12h05 on TF1 and became one of the most famous game shows of the '90s. Le Juste Euro, hosted by Patrice Laffont, only lasted two weeks and was aired in January 2002 on France 2. The game show was replaced with Attention à la marche hosted by Jean-Luc Reichmann, actually a version with Vincent Lagaf is aired.
 Germany Der Preis ist heiß RTL Harry Wijnvoord May 2, 1989–1997 The first season of this show used a set that had lots of pink and blue, the later series had a set that somewhat resembled the American set. The theme music was also changed to the American theme as well. The intro later included a light box, like the U.S. version, both series used similar props to US show. It was recently featured on Germany's Gameshow Marathon.
 India Yehi Hai Right Price Zee
 Indonesia Tebak Harga (1994–2003)
The Price is Right (2003–present)
Trans TV
Farhan (1994–2005)
Stenny Agustaf (2010)
VJ Surya (2010)
June 10, 1994–August 17, 2001
August 24, 2001–July 15, 2005
August 10–November 2010
The show was on TransTV and hosted by Muhammad Farhan (commonly known by his last name only).
 Israel פחות או יותר
Pachot o' Yoter
Channel 2 Aki Avni 1994
 Italy OK, il Prezzo è Giusto! Italia 1
Rete 4
Canale 5
Rete 4
Gigi Sabani
Iva Zanicchi
Emanuela Folliero
Iva Zanicchi
Maria Teresa Ruta
1987–April 1999
May–June 1999
September 1999–June 2000
September 2000–June 2001
This is the second longest continually-running version of The Price Is Right, airing from 1983 to 2001. It is also only one of three versions to be hosted by a woman. The show was largely faithful to the American version but never used the U.S. version music (including Main Theme and Come On Down cue), unlike other European versions, such as UK and Germany, although the last two seasons altered the format slightly to use the Showcase round seen on the British version.
 Japan The Chance
Za cha-n-su
Tokyo Broadcasting System Shiro Ito (1979–1986)
2010–present[citation needed]
 Latvia Veiksmes cena Valters Krauze January 7, 2007
 Lebanon The Price Is Right بلا TVA LBC (2010–2011)
MBC 4 (2011–Present)
Tony Baroud May 25, 2010–present Uses similar elements to French Version, like sound effects.
 Mexico Atinale Al Precio Televisa Marco Antonio Regil (1997–1999, 2010) 1997–1999
The 2010 version uses similar elements to the British version. In 2007, Regil auditioned to replace Barker for the United States version. [8]
 Morocco السعر الصحيح
Al seer al Saheeh
2M 2002
 Netherlands Prijs je Rijk
Cash en Carlo
Fred Oster
Hans Kazan
Carlo Boszhard
Prijs je Rijk used the U.S. theme and similar set to American Version
Prijzenslag was based on Germany's Der Preis ist Heiss and Bob Warman's in the UK
Cash En Carlo was a version of many European versions to borrow the format of Bruce's Price Is Right in the UK (although it doesn't borrow the UK version's props and music cues, but uses another remix of the US Price is Right theme as "Come on down" music). During one episode, US contestant coordinator (and current co-producer) Stan Blits along with Bob Barker recorded a special greeting, with it read in Dutch by Blits.
 New Zealand The Price Is Right TV3 Dave Jamieson 1992 The show was filmed at TVNZ's Avalon Studios in Wellington, even though the show screened on the opposition network TV3. The show was sponsored by the Farmers department store chain and Farmers actually changed their slogan around this time to Farmers, Where The Price Is Right. In recent years, the Australian version had been screened on New Zealand's Prime Television.
 Pakistan The Price Is Right Geo TV Ali Salman 2010 Uses similar elements to Bruce's Price Is Right and current U.S. logo in tones of blue.
 Peru Diga lo que Vale Panamericana Televisión Johnny López 1982–1984; 1987
 Philippines The Price Is Right ABC
Dawn Zulueta
Kris Aquino
February 2011
It is the only other version of the show known to have used the Australian version of the Showcase. The first version of show ran on ABC-5 as part of the network's response to the popularity of Who Wants to be a Millionaire? on IBC 13. A second version was produced by ABS-CBN and hosted by Kris Aquino.
 Poland Dobra cena TVN Grzegorz Wons 1997–1998 One of the many European versions that used Bruce's Price Is Right music.
 Portugal O Preço Certo
O Preço Certo em Euros(January 2002–March 2006)
RTP1 Carlos Cruz and Nicolau Breyner
Jorge Gabriel and then Fernando Mendes
Late '80s / early '90s (first edition)
January 2002–March 2006
September 2006–present
The title was changed to "O Preco Certo em Euros" when the escudo was dropped and the Euro was introduced, with Jorge Gabriel and then Fernando Mendes as host, and Miguel Vital as announcer. This version used Bruce's Price Is Right props and music (but used a synthesized version of the US Price is Right theme for its closing music). When the show still used the escudo, it used a set similar to the US show (and the German show) and the same music cues as the US.
In Autumn 2006 the show re-launched once again and took its inspiration from the new UK version by using a similar set and music. The show also removed "em Euros" from the name making its new title O Preço Certo since the Euro has been in use for seven years. Sound effects from Joe's show don't appear to have been used much (the generic bell was borrowed from Cash en Carlo, for example).
 Romania Preţul Correct ProTV Stelian Nistor / Constantin Cotimanis December 1997–March 2000
Spune-mi Preţul Kanal D Cosmin Cernat 2009
 Russia Цена удачи NTV Boris Smolkin, replaced by Anton Komolov September 11, 2005–June 25, 2006
 Singapore The Price is Right Mediacorp Channel 5
 Spain El Precio Justo TVE1
Antena 3
Joaquín Prat
Carlos Lozano
Guillermo Romero
Juan y Medio
The 1988–1993 used a similar set to UK Leslie Crowther's show and featured a Showcase played similarly to the US version but featured only one Showcase on which both contestants bid. The 1999–2001 (Based in Bruce's Price Is Right) and 2006–2007 (Based in UK Joe Pasquale's show) used an hybrid of the UK and US showcase. After the top winner selected a range at random, both contestants bid on the Showcase, hoping that their bid were the fell within the selected range of the actual price and the closest without going over.
 Thailand ทายได้ให้เลย JSL Bundit Kosolpisit
 Turkey Kaç Para? aTV Özkan Uğur
Vatan Şaşmaz
September 8, 2003–January 23, 2004
 United Kingdom The Price Is Right ITV
Sky One
Leslie Crowther (ITV primetime)
Bob Warman (Sky One daytime)
Bruce Forsyth (ITV primetime)
Joe Pasquale (ITV daytime)
March 24, 1984–January 12, 2007
 United States The Price Is Right NBC
Bill Cullen (1956–65) November 26, 1956–
March 9, 1965
The Price Is Right CBS
Bob Barker (1972–2007 multiple versions)
Dennis James (1972–1977 syndication)
Tom Kennedy (1985–1986 syndication)
Doug Davidson (1994–1995 syndication)
Drew Carey (2007–present)
September 4, 1972–present
 Venezuela El Precio Justo RCTV Winston Vallenilla 2002
 Vietnam Hãy chọn giá đúng VTV3 Lại Văn Sâm (2004)
Lưu Minh Vũ (2004–present)
2004 Uses a similar set to American Version, It was hosted by one of the channel's most popular personalities, Lại Văn Sâm (also emcee of the Vietnamese version of Who Wants to Be a Millionaire, called Ai là triệu phú), and now is hosted by Lưu Minh Vũ.

Nations not listed

According to Fremantle's website, versions of the show have also aired in Greece and Lithuania.[citation needed]

See also

Licensed merchandise

Endless Games, which in the past has produced board games based on several other game shows, including The Newlywed Game and Million Dollar Password, distributes home versions of The Price Is Right, featuring the voice of Rich Fields, including a DVD edition and a Quick Picks travel-size edition. Ubisoft also released a video game version of the show for the PC, Nintendo DS, and Wii console on September 9, 2008. An updated version of the game (The Price Is Right: 2010 Edition) was released on September 22, 2009. Both versions feature the voice of Rich Fields, who was the show's announcer at the time release.

In September 2010, Ludia released the official Facebook version of The Price Is Right game. The game had two million monthly active users only two months after the launch.[9]

Ludia is currently developing The Price Is Right Decades,[citation needed] a video game featuring production elements from various decades of the show,which was released on October 18th, 2011 for the Wii, PlayStation 3, and Xbox 360.


External links

Wikimedia Foundation. 2010.

См. также в других словарях:

  • The Price Is Right — Autre titre francophone Le Juste Prix (France) Price Is Right: À vous de jouer (Québec) Titre original The Price Is Right Genre Jeux de prix Périodicité …   Wikipédia en Français

  • (the) Price is Right — The Price is Right [The Price is Right] a television game show in which competitors try to guess the price of products, and the one with the closest guess wins. It began in the US in 1956 and more recently was called The New Price is Right,… …   Useful english dictionary

  • The Price is Right — est une émission populaire basé sur la connaissance des prix en vigueur sur le marché. La version moderne américaine, diffusée sur CBS, a débuté le 4 septembre 1972 et son animateur est Drew Carey (anciennement Bob Barker de 1972 à 2007). La… …   Wikipédia en Français

  • The Price is Right — Logotipo de The Price Is Right The Price is Right (conocido en España como El Precio Justo, y en Hispanoamerica también como El precio es correcto, Diga lo que vale o Atinale al precio) es un programa de concursos estadounidense creado en 1956… …   Wikipedia Español

  • The Price Is Right (U.S. game show) — The Price Is Right Format Game show Created by Mark Goodson Bill Todman Directed b …   Wikipedia

  • The Price Is Right broadcast history — The American television game show The Price Is Right has appeared in some version for 44 years, although not consecutively, between its premiere in 1956 and the present day (2008).NBC/ABC, 1956 1965(All times Eastern Time Zone)Daytime (Monday… …   Wikipedia

  • The Price Is Right models — The American television game show The Price Is Right has, since its 1972 relaunch, had a stable of models to showcase the prizes and items that are given away on the show. From 1972–2007, the group was referred to as Barker s Beauties, a term… …   Wikipedia

  • The Showcase (The Price Is Right) — The Showcase is the major prize round on the game show The Price Is Right .The two winners of the Showcase Showdowns in each episode compete against each other in the Showcase; in the show s original half hour format, the two on stage contestants …   Wikipedia

  • The Price Is Right (Australian game show) — The Price Is Right was a television game show that has been produced in a number of different formats in Australia. Original format Two regional versions based on the original 1950s US format aired nearly concurrently: one on ATN 7 in Sydney,… …   Wikipedia

  • The Price Is Right (disambiguation) — The Price Is Right may refer to one of the following television game shows: *In the United States and Canada: **The Price Is Right (1956) **The Price Is Right (1972), the version currently on air **The New Price Is Right (1994)*In the United… …   Wikipedia

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