Heart Hertfordshire

Heart Hertfordshire

Broadcast area	St Albans, Watford and Hemel Hempstead
Slogan	More Music Variety
Frequency	96.6 MHz
First air date	22 October 1994
Format	Adult Contemporary
Audience share	2.6% (December 2009, [1])
Owner	Adventure Radio
Website	Heart Hertfordshire

Logo of Mercury 96.6 during Gcap Media ownership

Heart Hertfordshire (previously known as Hertfordshire's Mercury 96.6) is an Independent Local Radio station broadcasting to southern Hertfordshire in the East of England.

In 2005, it was sold by former owners GCap Media to the Adventure Radio Company although it still carries programming from GCap's successors Global Radio as well as having its website maintained by Global. The station was rebranded on Monday 26 July 2010,^[1] but as it is not owned outright by Global Radio, it operates as a franchise.

History

The Radio Authority in 1993 advertised thirteen new local radio licences across the UK, one being awarded to the St Albans and Watford Broadcasting Company, a wholly owned subsidiary of the former Chiltern Radio Network. Based in Hatfield Road, St Albans and promising "classic and contemporary hits, sport, local and national news", Oasis Radio went on-air on the 22nd October 1994 as a complementary sister station to Chiltern Radio (Herts, Beds and Bucks)- both stations being receivable in its target area; Oasis played softer Adult contemporary music than "The Hot FM" format from Chiltern.

In 1996 the GWR Group acquired the Chiltern Radio Network along with Oasis Radio, which relaunched as The New 96.6FM - "Classic Hits of the 70s, 80s and 90s". The station took on the same sound as the rest of its 'Mix Network' group of stations, albeit with more 70s tracks. The sound which was described as mostly bland, music-driven, with DJ's not permitted to talk at length was in stark contrast to the previous locally-focused warm, friendly style.

In 1997 the station was sold to Essex Radio plc and relaunched as 96.6 Oasis FM. Adverts were taken out in local newspapers such as the Watford Chronicle and on the backs of buses in the area to inform listeners that they were "back after the break"- a cheeky comment on the previous managements' incarnation, which didn't have a proper name (The New 96.6FM) and which never really captured the listener's imagination. Capital Radio started selling advertising space on behalf of the newly-relaunched station which relocated to the Christopher Place Shopping Centre in St Albans.

1999 saw yet another change to the station. The Daily Mail bought Essex Radio plc under its sub-division DMG Radio Ltd. This meant another name change to Mercury FM 96.6 - a name shared by other stations in the company's portfolio, which were:

• Mercury FM 102.7 - Reigate and Crawley
• Mercury FM 96.2 & 101.6 - West Kent and North Surrey
• Mercury FM 101.7 - Harlow
• Mercury FM 107.9 - Medway Towns, Kent

and paired off with flagship station Essex FM. Each station used the slogan of "Hotter and Fresher", signifying a shift towards a more contemporary slant in the station's music policy. The semi-network was disbanded after the GWR Group bought DMG Radio in 2002, in effect re-purchasing Mercury 96.6. The Mercury stations in Medway and West Kent were sold to the Kent Messenger Group.

In 2003, Mercury 96.6 moved from St Albans to an industrial estate on the outskirts of Watford in an attempt to re-focus the station as a Watford-only station. This was due to then Radio Authority regulations on local ownership of stations as the GWR Group already owned Chiltern FM, which has overlapping coverage in St Albans and Hemel Hempstead areas. This move was in a bid to hold onto the station before the outgoing Radio Authority was replaced by Ofcom and in a bid to compete with then rival Capital Radio in London. Mercury FM by then took on the "Better Music Mix" format that originated from GWR in Bristol.

2005 was the year that the St Albans and Watford Broadcasting Company was divested to a new company; Adventure Radio Holdings, an entertainment consortium which are owners of a theme park in Southend-on-Sea, Essex, and four other radio stations, including two in Essex. Despite its relatively independent status, the station rebranded from Mercury 96.6 to Heart Hertfordshire on Monday 26 July 2010 and switched to a softer Adult Contemporary music format. The changes coincided with a restructuring of the Heart Network.

Programming

Monday–Friday

Time	Main presenter(s)/programme	Location
0100 – 0400	All 80s, All Night (automated)	Leicester Square, London
0400 - 0600	Nicola Bonn
0600 – 1000	Daniel Fox: Heart Breakfast	Watford
1000 – 1300	Toby Anstis	Leicester Square, London
1300 – 1600	Nick Snaith
1600 – 1900	Freddie Scherer: Heart Drivetime (Local)	Watford
1900 – 2200	Simon Dale	Leicester Square, London
2200 – 0100	Simon Beale

Friday variation

Time	Main presenter(s)	Location
1900 - 0000	Club Classics with Simon Dale	Leicester Square, London

Saturday

Time	Main presenter(s)/programme	Location
0000 - 0200	Club Classics (automated)	Leicester Square, London
0200 – 0600	Vanessa Elms
0600 - 0800	Matt Wilkinson
0800 – 1200	Ben Dudley: Heart Breakfast (Local)	Watford
1200 – 1600	Nick Snaith	Leicester Square, London
1600 – 1900	Emma Bunton
1900 – 0000	Club Classics with Steve Denyer

Sunday

Time	Main presenter(s)/programme	Location
0000 - 0200	Club Classics (automated)	Leicester Square, London
0200 – 0600	Vanessa Elms
0600 - 0800	Matt Wilkinson
0800 – 1200	Ben Dudley: Heart Breakfast (Local)	Watford
1200 – 1600	Jason Donovan	Leicester Square, London
1600 – 1900	Rich Clarke & Kat Shoob: The Vodafone Freebees Big Top 40
1900 – 2200	Chris Skinner
2200 - 0100	Simon Beale

Station slogans

• 1995: Oasis Radio for South Hertfordshire
• 1996: The New 96.6FM - Classic Hits of the 70s 80s and 90s
• 1997: 96.6 Oasis FM - Where the Hits Never Dry Up, The More You Listen, The More You Listen
• 1999: 96.6 Mercury FM - Hotter and Fresher
• 2003: Watford's Mercury 96.6 - Today's Best Mix
• 2006: Hertfordshire's Mercury 96.6 - Just great songs
• 2009: Hertfordshire's Mercury 96.6 - Your #1 Hit Music Station
• 2010: Heart Is Coming

References

• Radio Authority Pocket Book 1993-2005
• Commercial Radio Companies Association Pocket Book 2005-2006

References

1. ^ Heart is coming, Hertfordshire's Mercury 96.6 website

External links

• Hertfordshire's Mercury 96 6 Home Page

Coordinates: 51°38′27″N 0°25′59″W / 51.6407°N 0.4330°W / 51.6407; -0.4330