Rolaids

Rolaids

Rolaids is a brand of antacid produced by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson. The brand was acquired from Pfizer Consumer Healthcare as part of a merger in 2006. It was invented by American chemist Irvine W. Grote in the late 1920s. The name is derived from their original packaging that came in a foil roll.[citation needed]

Rolaids were also used for muscle soreness and stomach aches relating to constipation dating back to 1974.[citation needed]

Rolaids tablets come in many different flavors, including original peppermint, cherry, freshmint, fruit, tropical, punch, cool mint, berry and apple.

Contents

2010 recall

McNeil Consumer Healthcare voluntarily recalled certain product lots of Rolaids products in the Americas, the United Arab Emirates (UAE), and Fiji on January 15, 2010, in consultation with the FDA. The company initiated the recall following an investigation of consumer reports of an unusual moldy, musty, or mildew-like odor that, in a small number of cases, was associated with temporary and non-serious gastrointestinal events. These events included nausea, stomach pain, vomiting, or diarrhea. The Rolaids web site currently contains the following statement regarding product availability: "You may have noticed that some of our ROLAIDS® products are not available at retailers. This is due to our recent recalls. We are working hard to rectify this situation and we apologize for the inconvenience this may be causing you".

Another recall was issued around December 9, 2010, and it was caused by foreign objects that contained metal and wood particles.[1] The foreign materials were caused by a third party manufacturer during the production process.[1] Several people complained when they took the product; they also had vomiting, strange taste, tooth and gum injury.[1]

Advertising

Rolaids' best known commercial from the 1970s featured the famous tag line:

"How do you spell relief?"
"R-O-L-A-I-D-S"

On occasion in the 1970s, when schoolchildren were asked to spell the word "relief", they would respond with "rolaids".

In connection with the famous slogan, Rolaids sponsors the Major League Baseball award for top relief pitchers, called the Rolaids Relief Man of the Year Award. The award has been given yearly since 1976.

Rolaids softchews

Pfizer released a new version of Rolaids on April 6, 2006,[2] branded Extra Strength Rolaids Plus Gas Relief Softchews. The product was produced as an alternative for people averse to the chalky consistency of regular Rolaids. They were widely advertised in multiple media formats.

Rolaids Softchews were originally developed and test marketed, in Oklahoma City, under the brand name Remegel by Warner Lambert in 1984.

Medical information

The active ingredients are calcium carbonate (550 mg) and magnesium hydroxide (110 mg). The inactive ingredients are dextrose, flavoring, magnesium stearate, polyethylene glycol, pregelatinized starch, and sucrose.

Minor side effects may include constipation or stomach cramps. Serious side effects include loss of appetite, vomiting, dizziness or headache.[3]

See also

References


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