Divya Bhaskar

Divya Bhaskar

Type	Daily newspaper
Format	Broadsheet
Owner	DB Corp Ltd.
Publisher	Rameshchandra Agrawal
Founded	2003
Language	Gujarati
Headquarters	Ahmedabad, India
Circulation	854,097 Daily
Official website	Official Website

Divya Bhaskar is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd.. It is the largest circulated Gujarati daily, with the most number of editions in Gujarat.

Launch

In 2003, Madhya Pradesh MADHYA PRADESH(MP), the Bhaskar Group identified Ahmedabad, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.^[1] The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.^[1]

The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.

Circulation

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).^[2]

1. ^ ^{a b} Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-8172237745. 
2. ^ [1], DivyaBhaskar is published in Junagadh from 27th March, 2011.

References

External links

• Divya Bhaskar official site