Maxim (magazine)

Maxim (magazine)

April 2004 Maxim cover featuring Marge Simpson
Editor-in-chief Joe Levy (US) (April, 2008–present)
Categories Men's
Frequency Monthly
Publisher Dennis Publishing (UK)
Alpha Media Group (US)
First issue 1995 (UK)
1998 (US)
Final issue 2009 (UK)
Currently Published (US)
Country United Kingdom, Russia, United States, others
Language English, many others

Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude.

In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined.[citation needed] The magazine is now using the brand name to market a myriad of other magazines and projects.


Expansion of the Maxim brand

Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada , India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under "Maximal"), Germany, Bulgaria, Brazil, Chile, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men's magazine), Serbia, the Philippines, Singapore, Spain, Thailand and Ukraine (in Portugal ended in May 2011). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.[citation needed]

In 1999, was created. It contains content not included in the print version and focuses on the same general topics, along with exclusive sections such as the "Girls of Maxim" galleries and the "Joke of the Day". "Maxim Video" contains video clips of interviews, music videos, photo shoots, and original content. The success of this website inspired Dennis Digital to create sites for its sister publications, such as Blender.[citation needed]

In January 2002, Dennis Publishing established an online and retail video division, Dennis Media Group. In 2005, this division was disbanded and restructured to focus on creating video and multimedia content for the editorial branch of Dennis Digital.[citation needed]

On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.

On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage.[1]

On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff and As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.

Maxim in the United States is now published by Alpha Media Group.[citation needed]

In July 2009, Maxim partnered up with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo.[2] There were 40 girls participating in the contest, and the winner was Natasha Wicks.[3]

Quadrangle Group gave up on its investment in Alpha Media Group in August 2009, making Cerberus Capital Management the majority partner.[citation needed]

High profile events and controversies

Maxim has been criticized for encouraging excessive alcohol consumption and sexual objectification of women.[4] In 2004, Maxim was protested by the gender issues department of Thunder Bay, Ontario's Lakehead University during an on-campus "Maxim Coors Light Girl Search".[5] In 2002, the popular German football club FC St. Pauli removed Maxim magazine advertisements from the team's stadium in response to fan protests over the depictions of women in the ads.[6]

In June 2007, Israeli diplomat David Saranga invited Maxim to the country. In what came to be known as "beers and babes", the magazine did photo shoots of near-naked Israeli women who serve in the army. The campaign drew an angry reaction from lawmaker Colette Avital, a former diplomat who served as Israel's consul-general in New York City in the 1990s.[7] Prof. John H. Brown of Georgetown University described the spread as the first event in a new branch of public diplomacy.[8]

In February 2008, Maxim was criticized by the rock band The Black Crowes for a review of their upcoming CD, Warpaint, with the band claiming that the magazine reviewed the album without hearing it.[9] According to Black Crowes manager Pete Angelus, the magazine stated in an email that "Of course, we always prefer to [sic] hearing music, but sometimes there are big albums that we don’t want to ignore that aren’t available to hear, which is what happened with the Crowes. It’s either an educated guess preview or no coverage at all, so in this case we chose the former." The magazine's editorial director James Kaminsky later apologized, stating "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers."[10] Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings.[11]

Celebrity profiles

Many celebrities (singers, actresses, models, etc.) have posed for Maxim over the years. Examples include:


Next Attractions

International editions

Maxim has launched international editions of its magazines since 1995. Most recently it has launched its 26th and 27th international[12] editions in Serbia and Greece where it is published by Attica Media. Notably, the magazine has been circulating editions in South Korea, India, Japan, the United States, France, Russia,[13][14] Serbia, Greece,[15] Bulgaria, Czech Republic, Canada, Poland, Brazil, the Philippines and Germany.

Maxim Hot 100

Each year since 2000 Maxim Magazine releases the Maxim Hot 100. A list that features the 100 hottest woman of that year. The winners and their corresponding ages and the year in which the magazine was released are listed below.

Year Choice Age Notes
2000 Estella Warren[16]   22
2001 Jessica Alba[17]   20 Youngest winner
2002 Jennifer Garner[18]   30
2003 Christina Aguilera[19]   23
2004 Jessica Simpson[20]   24
2005 Eva Longoria[21]   30
2006 Eva Longoria[22]   31 First and only woman to win twice (in a row) / Oldest winner
2007 Lindsay Lohan[23]   21
2008 Marisa Miller[24]   30 First time anyone has debuted on the list at number one
2009 Olivia Wilde[25]   25
2010 Katy Perry[26]   26
2011 Rosie Huntington-Whiteley[27]   24

See also


  1. ^ Stutz, Howard (April 19, 2007). "MGM buys parcels for new center". Las Vegas Review-Journal: pp. A1+A8. 
  2. ^ "UFC and Maxim Partner Up For the First-Ever Octagon Girl Search at UFC Fan Expo". 
  3. ^ "Maxim UFC Octagon Girl Search Highlight Video". 
  4. ^ Jha, Alok (2006-03-30). "Lad Culture Corrupts Men as much as it Debases Women". 
  5. ^ Cruickshank, Shannon Protesting Maxim Girl Search at Lakehead University, Thunderbay IMC, November 3, 2004. Accessed March 7, 2008.[dead link]
  6. ^ vfb-fanclub-berlin
  7. ^ Friedman, Matti. Maxim Features Models From Israeli Army, ABC News, June 20, 2007. Accessed March 7, 2008.
  8. ^ Public Diplomacy Goes 'Pubic', John H. Brown, University of Southern California public diplomacy site, July 11, 2007.
  9. ^ "Maxim Magazine reviews album without hearing it". Retrieved 2008-02-23. 
  10. ^ "Maxim Apologizes for Black Crowes Review". Retrieved 2008-02-26. 
  11. ^ "Maxim: Whole reviewing mess a 'mistake'". Archived from the original on February 29, 2008. Retrieved 2008-02-28. 
  12. ^
  13. ^ "Russia's "sexy spy" in provocative photoshoot". Reuters. 2010-10-19. Retrieved 2010-11-11. 
  14. ^ "Russian spy Anna Chapman blows her cover for men's magazine". 2010-10-19. Retrieved 2010-11-11. 
  15. ^ May, Kevin (2005-05-13). "Maxim ready for Serbian and Greek launch". Media Week. Haymarket. Retrieved 2010-11-11. 
  16. ^ "The 2000 Hot 100 List". 2009-04-13. Retrieved 2011-05-06. 
  17. ^ "The 2001 Hot 100 List". 2009-04-16. Retrieved 2011-05-06. 
  18. ^ "The 2002 Hot 100 List". 2009-04-20. Retrieved 2011-05-06. 
  19. ^ "The 2003 Hot 100 List". 2009-04-22. Retrieved 2011-05-06. 
  20. ^ "The 2004 Hot 100 List". 2009-04-27. Retrieved 2011-05-06. 
  21. ^ "2005 Hot 100". 2009-05-01. Retrieved 2011-05-06. 
  22. ^ "The 2006 Hot 100 List". 2009-05-04. Retrieved 2011-05-06. 
  23. ^ "2007 Hot 100 List". 2009-05-06. Retrieved 2011-05-06. 
  24. ^ "2008 Hot 100 List". 2009-05-20. Retrieved 2011-05-11. 
  25. ^ "2009 Hot 100". 2009-06-05. Retrieved 2011-05-06. 
  26. ^ "2010 Hot 100". 2010-05-05. Retrieved 2011-05-06. 
  27. ^ "2011 Hot 100". 2011-05-03. Retrieved 2011-05-06. 

External links

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