Ginsters is a British company based in Callington in
Cornwall, in the south-west of England, which specialises in making mass produced pasties, sausage rolls, sandwiches and other savoury snacks. Products are available in thousands of retailers across the UK, including petrol stations, bakers, student unions, cafés and a number of corner shops. The name of the company has become ubiquitous with pasties and sausage rolls. The company motto is "“Cornish through and through”" and its pasty is the biggest selling in the UK. It also uses the motto "“Real, honest food”" on many of its televisionand commercial radioadvertisements.
Ginsters is mostly pronunced with a hard 'G', as in "gɪnstɘz", but sometimes, it is pronounced with a soft 'G' , as in "dʒɪnstɘz".
An element of folklore surrounds the difficulty in opening Ginsters packaging, particularly when driving. It has often been suggested (jokingly) that laws will be introduced to stop drivers attempting to do this and an article in the '
Daily Telegraph' by James Maysuggested a pasty holder for car dashboards. A number of trains (all Class 158 Sprinters) throughout the UK are in special Ginsters livery, mostly black, with the red logo.
Plymouth Argyle F.C.in the Football League Championship. They also sponsor Callington Town FC, Callington Rugby Club and Launceston Rugby Club (aka The Cornish All Blacks).
Rusty Goffefrom St. Nicholas-at-Wadehas recently appeared as the face of Ginsters in most of the television adverts. He has been seen doing handstands, singing, dancing and ice skating in these commercials. [http://www.dwarfs4hire.com/rustygoffe.html Rusty Goffe's most recent appearance in adverts for Ginsters]
The BBC report of a snail found in a Ginsters chicken and mushroom slice (see below) has given rise to some concerns about food preparation at the company's premises.
* [http://www.ginsters.co.uk Official Site]
* [http://www.pastymuncher.co.uk/2008/02/26/ginsters-pasty-survey/ Ginsters Cornish Pasty Survey]
* [http://www.telegraph.co.uk/motoring/main.jhtml?xml=/motoring/2005/07/30/mrmay30.xml Article in Daily Telegraph]
* [http://www.sandwichguide.co.uk/store.php?store=Ginsters SandwichGuide.co.uk Reviews Ginsters Sandwiches]
* [http://www.cornwall-online.co.uk/history/pasty.htm Brief history of the Cornish Pasty]
* [http://www.lifesight.net/art/recipe/cornishpasty.html True Cornish Pasty Recipe]
* [http://news.bbc.co.uk/1/hi/england/cornwall/7550563.stm Snail found in a Ginsters chicken and mushroom slice]
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