- Mido (watch)
Mido AG Type Member of the Swatch group Industry Watch manufacturing Founded 1918 by George G. Schaeren Headquarters Le Locle, Switzerland Key people François Thiébaud, President Products Wristwatches Parent Swatch group Website www.mido.ch
Mido is a luxury Swiss watchmaker company founded in 1918.
Mido was founded in 1918 by George G. Schaeren in Biel, Switzerland. Mido comes from the Spanish phrase Yo mido meaning I measure.
Mido created one of the first self-winding (automatic) wristwatch in 1934 with the introduction of the Multifort. The Multifort was also noted for being shock resistant, water resistant and anti magnetic. In the 1940s Mido introduced the first center chronograph (a watch with all hands arranged in the center).
Today, Mido is a part of the Swatch Group, headquartered in Le Locle, Switzerland.
Kathleen H. Pritchard: Swiss Timepiece Makers, 1775-1975: Phoenix Publishing; 1997.
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