Marc de Swaan Arons

Marc de Swaan Arons (born in Walnut Creek, California October 3, 1965) is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing marketing consultancy with offices in New York, London, Amsterdam and Singapore.^[1]

Career

Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever.^[2] After a successful career at Unilever, de Swaan Arons and his colleague Frank van den driest co-founded EffectiveBrands.^[3] Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences.^[4] He spearheaded the Leading Global Brands project, a study on over 50 global brands.^[5] Among others, his work has appeared in Forbes.^[6], The New York Times.^[7], The Wall Street Journal.^[8], Advertising Age.^[9], and Brandweek.^[10]

In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a book that presents frameworks and tools for global marketers that "help unlock the value of global brands."^[11]

Awards

In 2007 de Swaan Arons was listed among the Top 10 Marketers in TvM,^[12] and has received the Asia Brand Leadership Award in 2008.^[13]

References

1. ^ "Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand". Theadvertisingshow.com. http://www.theadvertisingshow.com/en/art/1160/. Retrieved October 25, 2011. 
2. ^ "Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand". Theadvertisingshow.com. http://www.theadvertisingshow.com/en/art/1160/. Retrieved October 25, 2011. 
3. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today". Marketwire.com. http://www.marketwire.com/press-release/The-Global-Brand-CEO-The-Ultimate-Marketing-Machine-Launches-Today-1320092.htm. Retrieved October 25, 2011. 
4. ^ "Business & Finance News – Yahoo! Canada Finance". Ca.news.finance.yahoo.com. http://ca.news.finance.yahoo.com/s/16092010/28/link-f-ccnmatthews-global-brand-ceo-ultimate-marketing-machine-launches-today.html. Retrieved October 25, 2011. 
5. ^ "Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand". Theadvertisingshow.com. http://www.theadvertisingshow.com/en/art/1160/. Retrieved October 25, 2011. 
6. ^ "Winning In Global Marketing". Forbes. http://www.forbes.com/2010/07/01/unilever-procter-gamble-diageo-marketing-jim-stengel-cmo-network-cmo-secrets.html. Retrieved October 25, 2011. 
7. ^ http://mediadecoder.blogs.nytimes.com/2010/10/12/gap-inc-puts-gap-back-in-logo/
8. ^ Terlep, Sharon (October 28, 2010). "GM Pouring Money Into New Chevy Ad Campaign". The Wall Street Journal. http://online.wsj.com/article/SB10001424052702304173704575578073119960604.html?mod=googlenews_wsj. Retrieved October 25, 2011. 
9. ^ "Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand". Theadvertisingshow.com. http://www.theadvertisingshow.com/en/art/1160/. Retrieved October 25, 2011. 
10. ^ "Adweek – Breaking News in Advertising, Media and Technology". Brandweek.com. http://www.brandweek.com/bw/esearch/article_display.jsp?vnu_content_id=1001700186. Retrieved October 25, 2011. 
11. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today". Reuters. http://www.reuters.com/article/idUS129681+16-Sep-2010+MW20100916. Retrieved October 25, 2011. 
12. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today – Yahoo! Finance". Finance.yahoo.com. http://finance.yahoo.com/news/The-Global-Brand-CEO-The-iw-1125526980.html?x=0. Retrieved October 25, 2011. 
13. ^ "17th Asia Brand Congress". Asiabrandsummit.com. http://www.asiabrandsummit.com/awards_categories.html. Retrieved October 25, 2011.