- Advertising Age
title = Advertising Age
image_size = 213px
image_caption = "Advertising Age - August 13, 2007"
Crain Communications Inc.
frequency = Weekly
language = English
editor = flagicon|UK
editor_title = Editor
firstdate = 1930
country = flagcountry|United States
website = [http://adage.com/ adage.com]
Advertising Age (or AdAge) is a
magazine, delivering news, analysis and data on marketing and media. The magazinewas started as a broadsheetnewspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
AdAge's parent company also
publishesa monthly magazine called "Creativity", about the creative process, which has its own website, Adcritic.com, featuring what its editors believe to be the best video, print and interactive ads.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based
Crain Communications, is a privately held publishing company with more than 30 magazines, including TelevisionWeek, Creativity, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, Crain's Cleveland Business, and Automotive News. The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.
* [http://adage.com Official website]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Advertising Age — Pays États Unis Langue Anglais Périodicité Hebdomadaire Date de fondation 1930 … Wikipédia en Français
Advertising Age — ist eine US amerikanische Marketing und Media Zeitschrift der Crain Communications aus Detroit. Advertising Age wurde 1930 als Broadsheet in Chicago gegründet. Heute ist der Sitz der Herausgeberschaft der Zeitung in New York. Zusätzlich zum… … Deutsch Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… … Encyclopedia of Judaism
Mullen Advertising — Type Subsidiary Company Industry Advertising, Marketing Founded 1970 Headquarters Boston Winston Salem, NC; Pittsburgh, PA; Detroit, MI and New York, NY N … Wikipedia
Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King … Wikipedia