Clicksor

Clicksor

Clicksor.com Inc. is an online contextual advertising network based in North York, Ontario. The network is launched by its sister company Yesup Ecommerce Solutions Inc., which was founded in 1999.[1]

Clicksor was ranked within the top 100 on Alexa in October 2008[2] and May 2009.[3]

Contents

Overview

Clicksor is a contextual advertising network which functions by allowing advertisers to match pre-selected keywords or channels within particular internet content. The advertising formats include inline text links, banners, graphical and rich media banners and pop-under ads. Payment for these ads may be on a CPC, CPV or CPM basis. The minimum charge for advertisers is $20, and the minimum payout for web-content publishers is $50.[4] Clicksor claims to be able to target via time-targeting and geographical targeting, in addition to their keyword based system.

Website owners seeking to earn revenue based on their web traffic can sign up for an account and are given the ability to place Clicksor ad code to display on their sites. Based on the advertisers’ selections of keywords, ads are distributed to these websites based on their site content and relevancy, and ads are matched to the appropriate websites. Clicksor Publishers can place an assortment of text/image banners, rich media banners, full page pop-unders and interstitial ad codes that best suit the design of their website.

Restrictions

Clicksor asserts that advertisements submitted to their network are first reviewed by a Verification Team for compliance with the Terms of Service. Advertisements will be rejected if they fail to meet these standards or contain illegal content. There are indications however that these standards are enforced in a lax manner, resulting in end-users potentially being exposed to trojans, viruses and other forms of malware.[5]

Clicksor disallows child pornography and zoosexuality material, but it does allow advertisements to contain soft-core pornography and gambling.[6]

Reviews

Clicksor has received many reviews from various sites and blogs. Some of the popular comments include the below:

Pro

- Accurate reporting[7]

- Timely payments through different options (PayPal, wire, etc.)

- Use of inline text links [8]

- Speedy start time of campaigns[9]

- Excellent customer support

Con

- Possibility of displaying irrelevant ads[10]

- Accept English sites only

- Slow loading time of ads

- Serving ads containing Malware and Trojans [11][12]

Blocking Clicksor

A reliable method of blocking Clicksor ads involves the use of the hosts file.[13]

References


Wikimedia Foundation. 2010.

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