noun Usage: often attributive Etymology: advertising + mass Date: 1955 chiefly British mass-media advertising; also the society influenced by it

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • admass — [ad′mas΄] adj. Chiefly Brit. designating or of contemporary culture thought of as dominated by the materialistic values of advertising, the mass media, etc …   English World dictionary

  • admass — /ad mas /, Chiefly Brit. n. 1. high pressure marketing in which mass media advertising is used to reach large numbers of people. adj. 2. characteristic of or relating to admass. [1950 55; AD1 + MASS] * * * …   Universalium

  • admass — ad·mass || ædmæs n. (British) part of the population that is easily influenced by mass media …   English contemporary dictionary

  • admass — /ˈædmæs/ (say admas) noun the consumers who make up the audience of advertising via the mass media. {shortened form of advertising mass} …   Australian English dictionary

  • admass — n. esp. Brit. the section of the community that is regarded as readily influenced by advertising and mass communication …   Useful english dictionary

  • Эдмасса — – (admass, от advertisement – реклама, и mass – масса, аудитория) легковерная массовая аудитория, подчиненная рекламе, принимающая на веру рекламные обещания, подражающая символам и имиджам рекламных и PR кампаний …   Энциклопедический словарь СМИ

  • ad|mass — «AD mas», noun, adjective. British. –n. 1. advertising designed to reach and appeal to a mass audience. 2. the mass audience sought by such advertising. –adj. of, having to do with, or influenced by admass: »the admass audience, an admass society …   Useful english dictionary

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  • Medien in Äthiopien — Die Medienlandschaft in Äthiopien besteht aus dem Rundfunk und dem Fernsehen, welche vor allem unter der Kontrolle der äthiopischen Regierung stehen, sowie aus privaten Zeitungen und Magazinen. Im Vergleich mit der Länge der 2000 Jahre langen… …   Deutsch Wikipedia

  • Admas College — Infobox University name = Admas University College type = established = 1998 city = Addis Ababa country = Ethiopia president = Yibrah Girmay website = College (also spelled Admass) is a private school of higher …   Wikipedia

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