Mobile donating

Mobile donating

Mobile donating refers to donating to an organization through a mobile device. The primary means for mobile donating is through SMS. Mobile donating can also refer to consumers donating their old phones to a cause for recycling and reuse of the device.

Contents

Mobile Fundraising Service Providers

Direct mobile donations can only be made to organizations that have live mobile fundraising campaigns. In order to launch such a campaign, an organization can partner with a provider, such as atom technologies, mGive, mCommons, Wireless Factory, Wireless Foundation, Distributive Networks or MobileCause.[1]

Mobile Giving Process

Premium SMS Donations: Text messaging, or SMS, is the primary means of mobile giving. Cell phone users can make donations by texting a keyword to a specific short code. Keywords are determined by the fundraising organization, and usually pertain to the organization’s cause or purpose. Donation amounts are predetermined, commonly at $5 or $10, and users often have a limit of how many micro-donations they can send via sms to a single campaign in one month.[1] After donating, users receive a confirmation text message and the donation amount is added to their monthly phone bill. Donations can take up to 90 days to be processed.[2]

WAP Donations: Mobile giving can also occur through a mobile WAP website. Cell phone users can access WAP donation pages by sending a specific text message to a designated keyword and receiving a link to the page in response, or by navigating to the page from a referring site. Upon reaching the WAP donation page, users are prompted to enter their cell phone numbers. Donations are confirmed with a text message sent to the donor’s mobile phone, and the donation is added to the donor’s monthly phone bill.

Mobile Fundraising Campaigns

In the 2008 Text 2HELP campaign, the American Red Cross, in collaboration with the Wireless Foundation, has raised over 190,000USD through 38,091 text messages to provide relief for victims of natural disasters like Hurricane Gustav and Hurricane Ike.[3] In South Africa, Nelson Mandela’s charity raised $85,000 USD in July 2008 with the cooperation of Zain, a South African mobile operator, using Mandela’s 90th birthday as the ‘call to give’; well-wishers from around the world could text in a birthday wish and make a donation at the same time.[4]

However, high carrier charges and legislative obstacles can hinder the success of a SMS donation campaign. In some cases, up to 50% of a donation would go to the mobile service provider, an unacceptable amount to most charities.[4] On the other side, in Spain the law only allows a maximum donation of 1.20 euros per SMS, a threshold established to protect mobile users in case of other money transactions.[5] This could explain partially why in 2005, the Spanish branch of the Red Cross raised eight million euros for the tsunami relief efforts in Southeast Asia, a much lower figure in comparison to the disaster in Haiti.[5]

The hitherto most successful mobile donating campaign has been organized in support of the relief efforts for the 2010 Haiti earthquake. The American Red Cross has raised over $32 million dollars within one month after the disaster, and has demonstrated the unprecedented potential for small text-message donations.[6]

Drawbacks to Mobile Giving

Mobile giving can be a convenient way to donate to charity, but charity watchdog group the American Institute of Philanthropy has warned that there are some pitfalls to cell phone giving, including concerns that service providers may charge fees or take a cut of the donations. AIP also warns that it can take as long as 120 days for a charity to actually receive a text donation and that wireless carriers may limit the number of times per month a user can donate via text.[7] The watchdog group cautions, “A charity will generally receive your donation faster if you mail a check or donate directly to the charity online using its secure web site."[7]

US Mobile Giving Providers

mGive
Mobile Cause
CauseCast
Give by Cell
G8wave
iLoop Mobile
Mobile Commons
Mobile Giving Foundation
Mobile Giving
Text a Day

See also

References


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Mobile Giving Foundation — The Mobile Giving Foundation is a non profit organization based in the U.S. state of Washington, working to increase mobile donating in the US. Chairman and CEO, Jim Manis in early 2008 fostered a deal between the top four major US carriers,… …   Wikipedia

  • Mobile Edge — Mobile Edge, LLC Type Privately Owned Industry Consumer Electronics Founded 2002 Headquarters …   Wikipedia

  • Micro-donations — are a form of charitable donations that are small in the donated amount. In the past, they have been used most effectively by companies collecting spare change at registers and checkouts. Recently this form of philanthropy has become more popular …   Wikipedia

  • Slacktivism — (sometimes slactivism or slackervism) is a portmanteau formed out of the words slacker and activism. The word is usually considered a pejorative term that describes feel good measures, in support of an issue or social cause, that have little or… …   Wikipedia

  • Keep a Child Alive — This article or section reads like an advertisement. To meet Wikipedia s quality standards and comply with Wikipedia s neutral point of view policy, it may require cleanup …   Wikipedia

  • Children's Hospital of Orange County — (CHOC) Geography Location Orange, California, United States Organization …   Wikipedia

  • Humanitarian response by for-profit organisations to the 2010 Haiti earthquake — Contents 1 Africa 1.1  Kenya 2 Asia 2.1  Isra …   Wikipedia

  • Blood donation — Give blood redirects here. For other uses, see Give blood (disambiguation). Blood donation pictogram A blood donation occurs when a person voluntarily has blood drawn and used for transfusions or made into medications by a process called… …   Wikipedia

  • Plateletpheresis — (also called thrombapheresis or thrombocytapheresis) is the process of collecting platelets, the components of blood that are involved in hemostasis (blood clotting). It can be a life saving procedure in preventing or treating serious… …   Wikipedia

  • Taylor Swift — This article is about the musician. For her self titled debut album, see Taylor Swift (album). Taylor Swift …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”