product
91product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… …
92Product market — is a mechanism that allows people easily to buy and sell products. Services are often included in the scope of the term. Product market regulation is an economic term that describes restrictions in the market.Related terms are financial market… …
93Product concept — is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience. Marketers will look into a product concept before… …
94product family — ˈproduct ˌfamily noun [countable] MARKETING a group of similar products that are made by the same company: • Goods belonging to the same product family are all stored together. * * * product family UK US noun [C] (plural product families)… …
95product innovation — ➔ innovation * * * product innovation UK US noun ► [U] PRODUCTION the process of designing new products or making improvements to existing ones: »As competition increases, so does the need for resources to invest in product innovation and clever… …
96product manager — ➔ manager * * * product manager UK US noun [C] MARKETING, COMMERCE ► a person whose job is to plan and control the marketing of a particular product or service: »The product manager tells the team the goals for a new product and the plan for… …
97product mix — ➔ mix * * * product mix UK US noun [S] MARKETING, COMMERCE ► the combination of products and services that a company sells: »The supermarket has a different product mix from its competitors to attract higher income shoppers. »There is scope for… …
98product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… …
99product return — ➔ return * * * product return UK US noun [C or U] COMMERCE ► a situation in which a buyer does not want a product, and returns it to the company to get their money back: »Product returns cost US companies more than $100 billion annually. »We will …
100product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …
