Football Sponsorships and Brand Loyalty: Leveraging Brand Equity in European Football
1Football Sponsorships and Brand Loyalty: Leveraging Brand Equity in European Football , Erik Brannstrom and Hampus Gunnarsson (2012)
In the increasingly commercialized world of sports, football is among the most prominent events. Game settings are the focal point of stadium supporters and television viewers around the world… 4999 руб