Snuggle is the brand name of a fabric softener sold by Unilever in the United States and Canada. It features a teddy bear (named the Snuggle Bear) as its mascot. The product is available in sheets or liquid (in concentrate and non-concentrate forms).


Since 1983, the Snuggle Bear has been Unilever's mascot for its Snuggle line of fabric softener. The puppet was created by Kermit Love, the creator of the costume of Big Bird and Snuffleupagus from Sesame Street. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz stated that he is the current voice of Snuggle. [ [ Welcome to...Time Travel Is Possible ] ]


In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pom of their night caps could detach and pose a choking hazard to babies and toddlers. [ [ Snuggle® Teeny Bean Bears Included with Fabric Softener Recalled by Unilever Home and Personal Care USA ] ]

In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they too were determined to form a choking hazard to small children, because the eyes and nose could come off. [ [ Unilever Recalls Plush Snuggle® Bears ] ]

In popular culture

A parody of the Snuggle Bear appears in commercials for the action game "BattleTanx". It opens like a typical Snuggle commercial when Snuggle notices a tank coming toward his house, and leaps out of the way when the laundry room he's in is demolished. He is then shown being chased by the tank through the fields, missing an ear and an arm; the tank fires a bomb in front of him and his arm catches fire. In the end, he is shown burnt and run over, coughing up a piece of cotton. Another commercial continues the story, showing the damaged Snuggle being rebuilt with mechanical parts in his body by scientists and trained like a "meta-bear", only to be hit by the tank again.

Another parody of Snuggle appears in the "Robot Chicken" episode "Massage Chair", named "Cuddles". Cuddles appears in a man's laundry room to promote his fabric softner, when the man takes to his softness and rapes him in his bathroom twice. Cuddles appears different to Snuggle in that his head is slightly more plump, his snout yellow.


The brand name "Snuggle" is not used globally. Here are the brand names for some larger countries in which the product is sold:
*Austria: Kuschelweich
*Belgium: Robijn
*Brazil: Fofo
*China: 熊寶貝
*Denmark: Snuggle (previously "Bamseline")
*France: Cajoline
*Germany: Kuschelweich
*Greece: Cajoline
*Hungary: Coccolino
*Italy: Coccolino
*Netherlands: Robijn
*Romania: Coccolino
*Spain: Mimosín
*Turkey: Yumoş
*United States: Snuggle


External links

* [ Snuggle Product Page] (U.S.)
* [ Snuggle Product Page] (Canada)

snuggle is a great fabric softener. it makes me feel warm and tingily inside.

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Look at other dictionaries:

  • Snuggle — Snug gle, v. t. [imp. & p. p. {Snuggled}; p. pr. & vb. n. {Snuggling}.] [Freq. of snug.] To move one way and the other so as to get a close place; to lie close for comfort; to cuddle; to nestle. [1913 Webster] …   The Collaborative International Dictionary of English

  • snuggle — 1680s, frequentative form of SNUG (Cf. snug) …   Etymology dictionary

  • snuggle — [v] cuddle bundle, burrow, curl up, grasp, huddle, hug, nestle, nuzzle, snug, spoon; concepts 190,201 Ant. separate, stay away …   New thesaurus

  • snuggle — ► VERB ▪ settle into a warm, comfortable position. ORIGIN from SNUG(Cf. ↑snugness) …   English terms dictionary

  • snuggle — [snug′əl] vi. snuggled, snuggling [freq. of SNUG] to lie closely and comfortably; nestle; cuddle, as for warmth, in affection, etc. vt. to hold or draw close or in a comfortable position; cuddle; nestle …   English World dictionary

  • snuggle up — v. (d; intr.) to snuggle up to (the little girl snuggled up to her doll) * * * (d; intr.) to snuggle up to (the little girl snuggle upd up to her doll) …   Combinatory dictionary

  • snuggle — UK [ˈsnʌɡ(ə)l] / US verb [intransitive/transitive] Word forms snuggle : present tense I/you/we/they snuggle he/she/it snuggles present participle snuggling past tense snuggled past participle snuggled to put yourself into a warm, comfortable,… …   English dictionary

  • snuggle — v. (d; intr.) to snuggle against (the children snuggled against each other) * * * [ snʌg(ə)l] (d; intr.) to snuggle against (the children snuggled against each other) …   Combinatory dictionary

  • snuggle — snug|gle [ˈsnʌgəl] v [I always + adverb/preposition] informal [Date: 1600 1700; Origin: snug to snuggle (16 20 centuries), probably from snug (adjective)] to settle into a warm comfortable position snuggle up/down/against etc ▪ She snuggled up in …   Dictionary of contemporary English

  • snuggle — [c]/ˈsnʌgəl / (say snuguhl) verb (snuggled, snuggling) –verb (i) Also, snuggle up, snuggle in. 1. to lie or press closely in, as for warmth, comfort or affection; nestle; cuddle. –verb (t) 2. to draw or press closely, as for warmth or comfort, or …   Australian English dictionary