The Hoffman Agency

Infobox Company
company_name = The Hoffman Agency
company_
company_type = Public Relations Agency
foundation = 1987
location = global
key_people = Lou Hoffman
industry = Communications
products = Public relations
revenue =
operating_income =
net_income =
num_employees = 130 (2008)
parent =
homepage = http://www.hoffman.com/

The Hoffman Agency is a global high-tech public relations firm. It employs over 130 people spanning 13 offices worldwide in Europe, Asia Pacific, and the United States. The company's major customers include Plantronics, Novellus, Friendster, ILOG, and Axis Communications.

The company spearheads global public relations programs for technology companies in the semiconductor, business-to-business, and consumer industries. They also have clients in several burgeoning technology areas such as nanotechnology, web 2.0, and clean-tech and run thought-leadership campaigns for industry pundits, non-profits, and other experts.

In an industry faced with increasing consolidation¹ into a few public relations giants, The Hoffman Agency is a mid-sized agency with a global footprint. The company includes ‘expert groups’ on business press, measurement, green, web 2.0, and broadcast media.

History

The Hoffman Agency opened their doors in December of 1987 with Meridian Data, a company specializing in CD ROM publishing systems. In 1988 the company successfully publicized HP's new concept of a CD-ROM and later won the business of HP services. HP's name brought significant prestige and credibility to the fledgling operation, which swifly increased its client base across the technology continuum.

In 1993 the firm won the Silver Anvil award for their work launching HP’s miniature disk drive, Kitty Hawk. In 1994 The Hoffman Agency initiated its first global campaign in launching Hyundai’s (now known as Hynix) MPEG-2 chip in Europe and Asia Pacific. Global expansion followed the work for Hyundai with the firm opening offices in Singapore, Beijing, Tokyo, Hong Kong and Korea from 1996 through 2000. The opening of the company's Beijing office in 1999 marked a significant milestone for The Hoffman Agency as the first Silicon Valley technology PR firm to enter mainland China. The Hoffman Agency expanded to Europe in 2001 with the opening of an office in London. Since then, the firm has added an office in Munich, Paris, and Taiwan.

The company's work has attracted over 100 industry awards including the Crystal Award of Excellence (Communicator Awards) and the Platinum Award (Marcom Creative Awards). In 2007 the agency won the Bronze Anvil award for a B-Roll project called “Delivering Explosive Results for the Latest Anti-terror Technology” for Sony and a thought leadership campaign called “From Blogs to BusinessWeek” for ThinkFree.

References

Links

* [http://www.ishmaelscorner.com/ Ishmael’s Corner: Storytelling through a Business Prism] The CEO's blog
* [http://www.hoffman.com/ The Hoffman Agency] Official site.
* [http://www.hoffman.com/v3/awards.htm Awards]
* [http://www.hoffman.com/v3/news.htm The Hoffman Agency News]
* [http://www.inc.com/magazine/20071201/deskside-story.html Inc.: Deskside Story] Hoffman’s Hong Kong office shares stories of desk-side press meetings
* [http://www.hoffman.com/v3/pdf/Aptare%20Entrepreneur.pdf Entrepreneur Magazine: Brain Drain] The Agency is featured in this November 2007 article
* [http://www.prfirms.org/index.cfm?fuseaction=Error.customError&errorTitle=Page%20Not%20Found&errorMessage=Sorry,%20the%20page%20that%20you%20requested%20(http://www.prfirms.org:80/news_center/releases/2007/11-09_CouncilElections.asp)%20was%20not%20found. Council of Public Relations Firms Announces 2008 Board of Directors] The Agency’s Lou Hoffman is elected to the board
* [http://www.hoffman.com/v3/pdf/020408_IBD_10%20Secrets%20to%20success_Agency.pdf Investor’s Business Daily: 10 Secrets to Success] CEO Lou Hoffman shares his secrets to success in global business with Investor’s Business Daily
* [http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=2436B6EB9392483ABB0A373E8B826A24&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68&tier=4&id=0CFA7B73D0BF4455940ACD0D7067B5D9 PR Manages Sensational Anti–Terror Video to Land Millions of TV Impressions Nationwide]