Infobox Radio Station
name = KMBZ
airdate = 1922
frequency = 980 kHz
Kansas City, Missouri
power = 5,000
5,000 Watts (night)
branding = "Newsradio 980 KMBZ"
class = B
coordinates = coord|39|02|17|N|94|36|55|W
website = http://www.kmbz.com
callsign_meaning = K
Z (to differentiate from
former_callsigns = WPE (1922-1923)
KMBZ, known as "Newsradio 980", is a conservative news and talk AM
radio stationbroadcasting from Kansas City, Missouri. Though KMBZ was the Kansas City Royalsflagship station for some time, their format is currently mostly news and political talk. Rush Limbaughgot his start in political commentary on the station in 1983.
The station now carries Limbaugh's nationally syndicated show along with those of Bill O'Reilly,
Neal Boortz, and Mark Levinas well as local hosts Mike Shanin& Scott Parksand Darla Jaye[cite news | title = In Brief - June 15, 2005 | url = http://www.fmqb.com/article.asp?id=93577 | work = FMQB | date = 2005-06-15 | accessdate = 2008-01-02 | quote = At KMBZ/Kansas City [...] Darla Jaye joins from WVNN/Huntsville for middays] .
KMBZ is the oldest surviving station in Kansas City, first going on the air on
April 5, 1922, with the callsign WPE. The Reorganized Church of Latter-Day Saints bought the station in 1923 and renamed the station KFIX and later KLDS. In 1928, Midland Broadcasting bought the station and renamed it KMBC. The AM radio and television station were separated in 1967, prompting the new owners Bonneville Internationalto change the station name to KMBZ. Now owned by Entercom, KMBZ consistently ranks as the most listened talk radio station in the Kansas City market.
The station is one of the country's comparatively few stations to actually have local talk show hosts outside of "morning drive."
Jack Cashill, Mary O'Halleran, Tom Becka, Russ Johnson, Marty Wall, Ray Dunaway.
* In the 1970s and early 1980s, the station's nickname was "Z-98".
* The last song played by the host who held the midday position before the station replaced him with Rush Limbaugh's syndicated show was Frank Sinatra's version of "Mrs. Robinson."
* [http://www.kmbz.com/ KMBZ official website]
* [http://kcradio.tripod.com/980.html KMBZ Frequency History]
* [http://www.cosmos-monitor.com/hist/kc/kmbz.html History of KMBZ]
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