- Outdoor Advertising Association of America
Outdoor Advertising Association Type Non-profit Founded 1891 Headquarters Washington, DC Website www.oaaa.org
The Outdoor Advertising Association of America (OAAA) is a trade association representing the outdoor advertising industry in the United States. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising (also referred to as out of home advertising) interests in the U.S. .
Originally named Associated Bill Posters’ Association of the US and Canada in 1891, the association was created to; promote a greater understanding of the poster medium, provide an expanded nationwide organization for coordinating the services offered by member companies, and to continue to address the ethical concerns of early industry leaders. In 1925 the Poster Advertising Association and the Painted Outdoor Advertising Association joined and the name was changed to the Outdoor Advertising Association of America. In 1931 Outdoor Advertising, Inc. (OAI) was formed to sell the concept of outdoor advertising and later also merged with the OAAA .
Commemorating September 11th
In an effort to pay tribute to those affected by the September 11 attacks on the ten year anniversary of the event, Clear Channel Outdoor and the Outdoor Advertising Association of America Inc. used more than 450 Digital billboards across the United States to present a moment of silence display during pivotal moments in the attack .
With nearly 1,100 member companies, the OAAA represents more than 90 percent of industry revenues .
The self identified mission of the OAAA is "To provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry" . When pertaining to Government Affairs, their goal is "to create a positive legislative, regulatory, and legal environment for outdoor advertising". Their Marketing goal is,"To create demand for outdoor advertising in order to increase market share".When addressing Communications, their goal is to, "To provide all target audiences with compelling and credible information about outdoor advertising".Their goal when addressing Membership is, "To unite the overall outdoor advertising industry". Finally their Operations goal is, "To improve outdoor advertising quality, appearance, safety, and effectiveness" .
Wikimedia Foundation. 2010.
Look at other dictionaries:
Outdoor Industry Association — Type Trade Organization Founded 1989 Location 4909 Pearl East Circle, Suite 200, Boulder, Colorado 80301 Members … Wikipedia
Association of National Advertisers — The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in… … Wikipedia
Out-of-home advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
American Automobile Association — The AAA logo AAA (pronounced triple A ), formerly known as the American Automobile Association, is a federation of 51 independently operated motor clubs throughout North America. AAA is a not for profit member service organization with more than… … Wikipedia
Billboard — For the magazine, see Billboard (magazine). For other uses, see Billboard (disambiguation). Billboards on Times Square, New York … Wikipedia
Cracker Barrel Old Country Store — This article is about the restaurant and store chain. For the Kraft Foods brand, see Kraft Foods. Cracker Barrel Old Country Store, Inc. Type Public Traded as NASDAQ: … Wikipedia
Digital signage — Digital sign video clip, Dearborn, MI Digital signage as flight information display system at the Taiwan Taoyuan International Airport. Digital signage is … Wikipedia
Ad Council — The Advertising Council generally does not produce public service advertisements itself, rather, it acts as a coordinator and distributor. The Advertising Council accepts requests from sponsor organizations for advertising campaigns that focus on … Wikipedia
The Foundation for a Better Life — is a non profit 501(c)(3) organization founded in 2000 to promote positive values [http://www.forbetterlife.org/about us/index.asp] . The Foundation creates public service campaigns to communicate these positive values, such as honesty, caring,… … Wikipedia