Thins

Thins

Thins is one of the largest brand of potato chips released in Australia and is owned by the Arnott's. They are a thinly sliced variety of potato chip and come in a variety of flavours including "Chicken", "Original", "Salt & Vinegar" and "Light & Tangy". They compete chiefly with Smith's Selections Thinly Cut; another thinly sliced potato chip, along with various crinkle cut brands.

The Thins brand has undergone several ownsership changes throughout its history. Originally owned by Arnott's the brand was sold to The Smith's Snackfood Company shortly after Arnott's was bought by the Campbell Soup Company in hostile takeover bid in 1997. Smith's in turn was purchased by Pepsico and began to relabel the Thins brand jointly with Pepsi's own brand of thin potato chips, Lay's. They were sold under the moniker "Thins: now known internationally as Lays". Smith's later sold Thins to Snack Foods Limited, while continuing to produce their own line of potato chips under the 'Lays' brand name. For a while there were two competing lines of potato chips released in Australia which were effectively the same product, even sharing similar packaging since the Thins packet was designed off the Lays ones released in North America. Smith's later discontinued the Lay's brand entirely, favouring the introduction of their own "Smith's Selections" brand. In 2002 Snack Foods Limited was purchased by Arnott's, and the Thins brand returned to the company which created it.


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