- Richard E. Petty
Richard E. Petty is Distinguished University Professor of Psychology at
The Ohio State University.
He received his Ph. D. in Social Psychology from Ohio State in 1977. After graduation Richard E. Petty went on to start his academic career as the Assistant Professor of
Psychologyat the University of Missouriand in 1985 he was named the Frederick A. Middlebush Professor of Psychology. In 1987 he returned to Ohio State University for an appointment as a Professor of Psychology and Director of the Social Psychology Doctoral Program and has been a Distinguished University Professor since 1998. He served as Chair of the Psychology Department from 1998-2000 and again from 2008-present.
Petty’s research focuses on the situational and individual differences factors responsible for changes in beliefs, attitudes, and behaviors. More specifically, his current work examines the
Elaboration Likelihood Modelof persuasion. This model is used to understand prejudice, consumer choice, political and legal decisions, and health behaviors.
He has been a consultant and panelist for the National Academy of Sciences Committee on Dietary Guidelines Implementation to Improve the Health of Americans and the Committee for a Social Psychology of Aging, the
National Institute on Drug Abusepanel on Using Persuasive Communication to Prevent Drug Abuse, and the National Science Foundationpanel on the Human Dimensions of Global Change.
Awards and honors
In 1999, he was named as Distinguished Scientist-Lecturer for the
American Psychological Association. In 2000 Petty received the award for Distinguished Scientific Contributions to Consumer Psychology from the Society for Consumer Psychology. In 2001 he received the Donald T. Campbell Award for Distinguished Scientific Contributions to Social Psychology from the Society for Personality and Social Psychology. Petty is a fellow in the American Association for the Advancement of Science, the American Psychological Association, and the Association for Psychological Science.
Petty served as Editor of the SPSP journal, "Personality and Social Psychology Bulletin", and as Associate Editor for the APA journal, "Emotion", and on the editorial boards of the "Journal of Personality and Social Psychology", the "Journal of Experimental Social Psychology", the "Personality and Social Psychology Review", the "Journal of Consumer Psychology", and "Media Psychology". In 2002 Petty served as President of the
Midwestern Psychological Associationand in 2009 he served as President of the Society for Personality and Social Psychology.
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