Confessions of an Advertising Man

Confessions of an Advertising Man is a book by David Ogilvy (ISBN 1-904915-01-9). It is considered de rigueur reading for all advertising professionals. Mr. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was advertising copy. It contains eleven sections with self-explaining titles:

1. How to Manage an Advertising Agency
2. How to Get Clients
3. How to Keep Clients
4. How to be a Good Client
5. How to Build Great Campaigns
6. How to Write Potent Copy
7. How to Illustrate Advertisements and Posters
8. How to Make Good Television Commercials
9. How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
10. How to Rise to the Top of the Tree
11. Should Advertising Be Abolished?

In August 1963 5000 copies of the book were printed. By 2008 more than 1,000,000 copies had been printed.

References in Pop Culture

'Confessions of an Advertising Man' was mentioned in Mad Men season 3, episode 7^[1]

References

1. ^ Matt Maul (2009-09-29). "Three Blind Mice (Mad Men 3.07)". Maul of America. http://maulofamerica.blogspot.com/2009/09/three-blind-mice-mad-men-307.html. Retrieved 2009-11-23. 

This article about a book on economics or finance is a stub. You can help Wikipedia by expanding it.v · Categories: 1963 books Advertising books Economics and finance book stubs Wikimedia Foundation. 2010. Игры ⚽ Поможем написать реферат Ganges, Hérault Gongzhuling Look at other dictionaries: Confessions d'une accro du shopping — Données clés Titre québécois Confessions d une accro du shopping Titre original Confessions of a Shopaholic Réalisation P.J. Hogan Scénario Tracey Jackson Tim Firth Kayla Alpert d après le roman de Sophie Kinsella …   Wikipédia en Français David Ogilvy (businessman) — David Ogilvy David Mackenzie Ogilvy, CBE, (June 23, 1911–July 21, 1999), was an advertising executive. He has often been called The Father of Advertising. [by whom?] In 1962, Time called him the most sought after wizard in today s advertising… …   Wikipedia David Ogilvy — (* 23. Juni 1911 in West Horsley, England; † 21. Juli 1999 auf Schloss Touffou, Frankreich) war der international vielleicht berühmteste Werbetexter. Eine Vielzahl heute zu Klassikern gewordener Texte, Slogans und Headlines (für Guinness, Dove,… …   Deutsch Wikipedia Ogilvy, David — ▪ British advertising executive in full  David Mackenzie Ogilvy  born , June 23, 1911, West Horsley, Surrey, England died July 21, 1999, near Bonnes, France       British advertising executive known for his emphasis on creative copy and campaign… …   Universalium Ogilvy, David Mackenzie — ▪ 2000       British advertising executive (b. June 23, 1911, West Horsley, Surrey, Eng. d. July 21, 1999, Bonnes, France), was a creative genius and the cofounder of Ogilvy & Mather, one of the world s largest and most successful advertising… …   Universalium Художественные произведения и современная культура в работах Пелевина — Содержание 1 Список по книгам 1.1 Чапаев и Пустота 1.2 Generation П 1.3 Шлем ужаса …   Википедия Christopher Wood (writer) — For other uses, see Christopher Wood (disambiguation). Christopher Wood (5 November 1935 in London) is an English screenwriter and novelist best known under the pseudonym Timothy Lea for the Confessions series of novels and films. Under his own… …   Wikipedia Will Success Spoil Rock Hunter? (play) — Infobox Play name = Will Success Spoil Rock Hunter? image size = caption = writer = George Axelrod characters = Rita Marlowe George MacCauley Michael Freeman Irving LaSalle Harry Kaye Bronk Brannigan Masseur A Secretary (see Script Variations… …   Wikipedia The Haunted Bookshop — Infobox Book | name = The Haunted Bookshop image caption = author = Christopher Morley cover artist = Douglas Gorsline country = United States language = English genre = Thriller, Novel publisher = HarperCollins release date = 1919 media type =… …   Wikipedia Patterson & Sullivan — (P S) was an art service based in San Francisco in the 1920s and 1930s. In addition to their illustration services, P S employed a staff of graphic and packaging designers as well as typographers, calligraphic artists and photographers. History J …   Wikipedia 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”