- Attention work
Attention workis the professional generation and brokering of attention. It is put in context by the attention economy. The expressions ‘attention workers’ and 'attention work' were coined by David Nordforsin 2006 [Nordfors, D: " [http://www.innovationjournalism.org/archive/INJO-3-5.pdf PR and the Innovation Communication System] ", Innovation Journalism, Volume 3, No. 5, 25 October 2006, ISSN 1549-9049. republished by “ [http://www.innovationjournalism.org/blog/2007/08/essay-pr-and-innovation-communication.html Strategic Innovators] ” (July-September 2007, Volume 1, Issue 3) ] . Attention workdone by attention workersis different from knowledge work done by knowledge workers [Nordfors, D: " [http://www.innovationjournalism.org/blog/2008/03/attention-work-vs-knowledge-work.html Attention Work Vs Knowledge Work] " The Innovation Journalism Program at Stanford Blog, March 2008] .
Attention workers generate and broker attention professionally. Knowledge workers generate and broker knowledge professionally, working in a knowledge economy. Knowledge workers include scientists, engineers and analysts.
In the attention economy, attention is the key scarce commodity, expanding the market for attention work, generating and brokering attention. Attention workers are crucial to the creation and sustenance of attention economies. Examples are journalists working for advertising revenue-based media, public relations and communications professionals working for organizations or corporations, political and commercial lobbyists, advertisers, marketers, distributors and sales organizations.
The increase of
innovationas a driver of economic growth is increasing the transformation of ideas into new value on the market. The competition between people pushing novelties is increasing, and with that comes increased competition for attention. The innovation economy is an attention economy. Attention work focussing on innovation, such as innovation journalismand innovation communicationshould be important in the innovation economy, [Nordfors, D: " [http://www.innovationjournalism.org/blog/2008/04/strategic-innovators-injo-as-driver-for.html Innovation Journalism as a Driver for Economic Growth] " Strategic Innovators Vol.1 Issue 3, Feb-Apr 2008 ]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Attention deficit hyperactivity disorder — Attention deficit/hyperactivity disorder Classification and external resources Children with ADHD often find it difficult to do their schoolwork. ICD 10 F … Wikipedia
Attention economy — Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.HistoryHerbert Simon was perhaps the first person… … Wikipedia
Attention — is the cognitive process of paying attention to one aspect of the environment while ignoring others. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience. In 1890, William James, in his textbook… … Wikipedia
Attention (band) — Attention: is a rock band hailing from Minneapolis. Featuring former members of The Stereo, Gloria Record, New End Original and Gratitude, Attention is guitarist Jeremy Tappero, drummer David Jarnstrom, guitarist Eric Malmberg and bassist Robert… … Wikipedia
Work-family conflict — is “a form of interrole conflict in which the role pressures from the work and family domains are mutually incompatible in some respect. That is participation in the work (family) role is made more difficult by virtue of participation in the… … Wikipedia
attention-deficit/hyperactivity disorder — n ATTENTION DEFICIT DISORDER * * * (ADHD, attention deficit disorder, hyperkinetic disorder) a mental disorder, usually of children, characterized by a grossly excessive level of activity and a marked impairment of the ability to attend. Learning … Medical dictionary
Attention-deficit hyperactivity disorder — OMIM = 143465 MedlinePlus = 001551 eMedicineSubj = med eMedicineTopic = 3103 eMedicine mult = eMedicine2|ped|177 MeshID = D001289 Attention Deficit Hyperactivity Disorder (ADHD) is a [http://www.ninds.nih.gov/disorders/adhd/adhd.htm NINDS… … Wikipedia
attention — attentional, adj. n. /euh ten sheuhn/; interj. /euh ten shun /, n. 1. the act or faculty of attending, esp. by directing the mind to an object. 2. Psychol. a. a concentration of the mind on a single object or thought, esp. one preferentially… … Universalium
attention-deficit/hyperactivity disorder — ▪ pathology Introduction a behavioral syndrome characterized by inattention and distractibility, restlessness, inability to sit still, and difficulty concentrating on one thing for any period of time. ADHD most commonly occurs in children… … Universalium
Attention-deficit hyperactivity disorder controversies — Methylphenidate (Ritalin) 10mg Pill (Ciba/Novartis), a drug commonly prescribed to treat ADHD The causes, diagnosis, and the treatment of attention deficit hyperactivity disorder (ADHD) have been the subject of active debate at least since the… … Wikipedia