Asia Brewery

Asia Brewery

Infobox Brewery
name = Asia Brewery, Inc.

caption =
location = 6th floor Allied Bank Center, Ayala Ave., Makati City, Philippines
owner = Lucio Tan
opened = 1982
production = 6 million hectoliters per annum (in its two breweries)
active_beers = brewbox_beer|name=Beer na Beer (formerly known as Beer Pale Pilsen)|style=German pilsener brewbox_beer|name=Colt 45 (Philippines)|style=American malt liquor brewbox_beer|name=Colt Ice (Philippines)|style=American macro lager brewbox_beer|name=Lone Star (Philippines)|style=American macro lager brewbox_beer|name=Lone Star Light (Philippines)|style=Light lager brewbox_beer|name=Lone Star Ultra (Philippines)|style= brewbox_beer|name=Carlsberg Beer/Pilsner (Philippines)|style= German pilsener brewbox_beer|name=Stag (Philippines)|style=American macro lager
seasonal_beers =
other_beers =

Asia Brewery is the second largest brewery in the Philippines, with 10% share in its home market.


It produces malt beverages like beer, shandy, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation, except that ABI has no food and agribusiness divisions.

It offers eight beers in the Philippines with its flagship brand Beer na Beer which is launched in 1988 as Beer Pale Pilsen. The reason why the brand changed its name to Beer na Beer is that competitors sued ABI as the term Beer is general, just like in 2004 when a gin brand Ginebra Kapitan was sued by San Miguel Corporation as the term Ginebra is commonly known by consumers as Ginebra San Miguel(GSM), the world's biggest selling gin, and thought that the brand is a sub-brand of GSM. The brand nowadays is called Gin Kapitan. According to its advertisements, Beer na Beer was preferred by 9 out of 10 people in a blind test. Its high quality and attractive pricing strategy made it the second biggest selling beer in the market. In 2001, Beer na Beer was reformulated and now, it has 6.0% alcohol

ABI's seven licensed beers are sold in a somewhat limited scale, but its Colt 45 brand, launched in 1995, is the biggest among them. This malt liquor's biggest competitor is Red Horse Extra Strong from San Miguel. ABI's other licensed brands are Carlsberg (the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), Colt Ice (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004 and Stag (either cancelled or it's just hard to find in the country).

The company also offers Absolute distilled drinking water, the second biggest selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. They are both launched in 1992.

In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced tea was launched.

For the first time, they cashed in the low-priced carbonated soft drinks market by acquiring a license to produce Virgin Cola from Virgin Drinks.

Affiliate Companies

* [ Philippine Airlines]

Known as “Asia’s First Airline”, Philippine Airlines (PAL) is the country’s national flag carrier.

* [ Air Philippines]

One of the fastest growing carriers in the country. Since its historic inaugural flight on February 1, 1996 – when it launched its first revenue flights to Subic Bay Freeport, Iloilo City, and Zamboanga City. Air Philippines has likewise been authorized to serve international destinations.

* [ Philippine National Bank]

Formed in 1916, Philippine National Bank (PNB) is the fourth largest private local universal bank in the Philippines. Its main thrust is the promotion and development of small and medium agri-based enterprises.

* [ Allied Bank]

Allied Banking Corporation is one of the country’s top 10 universal banks. With only 24 branches in 1977, Allied Bank now has 283 domestic branches and a strategic overseas network in the Asia Pacific, Europe, the Middle East and North America.

* [ Fortune Tobacco Corporation]

The country’s leading cigarette manufacturer, Fortune energized the local tobacco industry and today maintains a large following in the local cigarette market. Its best-sellingbrands include: Hope, Champion, Winston, Salem, Camel, More, Fortune, Boss and others.

* [ Tanduay Distillers, Inc.]

Maker of the world-renowned Tanduay Rhum, Tanduay Distillers is the country’s best bet towards global market leadership. For over 150 years, the company dominates the colored liquor segment in the Philippines and a close second in the global ranking of quality rhum.

* [ Century Park Hotel]

Throughout its three decades of operation, Century Park Hotel has pursued a tradition of making hotel living a highly pleasurable experience. With its helpful staff, great food, impressive amenities and reasonable rates, it gives its guests a taste of luxurious living at a reasonable cost.

* [ Eton Properties]

Eton Properties Philippines, Inc. is a prestige property development company specializing in high-end and mid-income luxury residences, state-of-the-art IT and BPO office developments, and township projects.

* [ University of the East]

Branded by the late President Diosdado Macapagal as the "People's University", the university traced back its history 61 years ago as a humble CPA review school in C.M.Recto, Manila and has grown into a well respected private university in the Philippines.

See also

* List of Philippine companies
* ABI's Main Competitor, San Miguel Corporation

External links

* [ Asia Brewery]

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