Advaliant


Advaliant

Infobox_Company
company_name = Advaliant
company_
company_type = Privately Held
company_slogan =Innovative. Performance. Marketing.
foundation = New York City, New York (2004)
location = New York City, New York
key_people = Jivan Manhas, President, Matthew Wise, Network Director
industry = Online advertising
services = affiliate network
homepage = [http://www.Advaliant.com Advaliant.com]
num_employees =

Advaliant, Inc. is an online performance marketing solutions provider and affiliate network with offices in the United States and Canada. Advaliant was founded in April 2004 and is a division of MediaTrust. The advertising solutions are based on the compensation methods: CPA (cost per action), CPL (cost per lead) lead generation and CPC (cost per click).

History

Advaliant was founded in April 2004. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September 2004. In April 2007 the company changed its name to MediaTrust and made Advaliant its performance marketing affiliate network [ [http://www.prweb.com/releases/2007/4/prweb516830.html=MediaTrust Adds Advaliant to Online Media Ecosystem] ] . In November 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media [ [http://www.prnewsnow.com/Public_Release/Advertising_And_Marketing/168369.html=wikipedia MediaTrust Creates Search and Social Media Optimization Division] ] , mobile marketing and data management.

Office locations

*Toronto, Canada
*New York, NY
*Santa Barbara, CA

Awards and recognitions

*April 2007 the Advaliant division and its partner PlayPhone won the "Best Affiliate Marketing Campaign" of the year award [ [http://www.ad-tech.com/awards/winners.asp#a=wikipedia ad:tech Limelight Awards 2007] ] .

Clients

Advaliant advertising and affiliate partners include PlayPhone, Xerox, Hewlett-Packard, Circuit City, diets, TheStreet.com, Datran Media, NetQuote, Axiom Digital, Internet Broadcast Systems and MySpace.

Major competitors

*Commission Junction a division of ValueClick
*Neverblue a subsidiary of Vertrue Inc.
*Clickbooth a division of IntegraClick, Inc.
*Azoogle a division of Epic advertising
*Hydra Network

References

External links

* [http://www.advaliant.com Advaliant] (company homepage)
* [http://www.mediatrust.com MediaTrust] (Parent Company)
* [http://blog.advaliant.com Advaliant Blog]
* [http://www.relevantlyspeaking.com RelevantlySpeaking] (MediaTrust Blog)


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • MediaTrust — Infobox Company company name = MediaTrust company company type = Privately Held company slogan = foundation = New York City, New York (2004) location = New York City, New York key people = Peter Bordes CEO, Will Chen CIO, Trip Foster CMO, Mario… …   Wikipedia

  • PlayPhone — is a mobile phone content provider based in San Jose, California. PlayPhone s main line of business is distributing mobile games, ring tones, wallpaper, videos and other personalized content for mobile phones. PlayPhone also provides subscription …   Wikipedia

  • Performics — Infobox Company company name = Performics company company type = Private company slogan = foundation = Chicago, Illinois (1998) as Dynamic Trade location = Chicago, Illinois key people = Stuart Frankel, President Chris Henger, Vice President,… …   Wikipedia

  • Azoogle — Azoogle, or AzoogleAds or Azoogle.com, founded in 2000 by Alex Zhardanovsky and Joe Speiser, is an online marketing solutions provider and advertising network for advertisers, publishers and online affiliates. AzoogleAds generates traffic to… …   Wikipedia

  • Hydra Network — Infobox Company company name = Hydra Network company company type = Private company slogan = Action Advertising foundation = Beverly Hills, California (2003) location = Beverly Hills, California products = Advertising network Affiliate network… …   Wikipedia

  • Neverblue — Infobox Company company name = Neverblue company company type = Subsidiary company slogan = Better Affiliate Marketing key people = Hakan Lindskog, President CEO foundation = Victoria, BC, Canada (2004) location = Victoria, BC, Canada products =… …   Wikipedia