company_name = Advaliant
company_type = Privately Held
company_slogan =Innovative. Performance. Marketing.
foundation = New York City, New York (2004)
location = New York City, New York
key_people = Jivan Manhas, President, Matthew Wise, Network Director
industry = Online advertising
services = affiliate network
homepage = []
num_employees =

Advaliant, Inc. is an online performance marketing solutions provider and affiliate network with offices in the United States and Canada. Advaliant was founded in April 2004 and is a division of MediaTrust. The advertising solutions are based on the compensation methods: CPA (cost per action), CPL (cost per lead) lead generation and CPC (cost per click).


Advaliant was founded in April 2004. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September 2004. In April 2007 the company changed its name to MediaTrust and made Advaliant its performance marketing affiliate network [ [ Adds Advaliant to Online Media Ecosystem] ] . In November 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media [ [ MediaTrust Creates Search and Social Media Optimization Division] ] , mobile marketing and data management.

Office locations

*Toronto, Canada
*New York, NY
*Santa Barbara, CA

Awards and recognitions

*April 2007 the Advaliant division and its partner PlayPhone won the "Best Affiliate Marketing Campaign" of the year award [ [ ad:tech Limelight Awards 2007] ] .


Advaliant advertising and affiliate partners include PlayPhone, Xerox, Hewlett-Packard, Circuit City, diets,, Datran Media, NetQuote, Axiom Digital, Internet Broadcast Systems and MySpace.

Major competitors

*Commission Junction a division of ValueClick
*Neverblue a subsidiary of Vertrue Inc.
*Clickbooth a division of IntegraClick, Inc.
*Azoogle a division of Epic advertising
*Hydra Network


External links

* [ Advaliant] (company homepage)
* [ MediaTrust] (Parent Company)
* [ Advaliant Blog]
* [ RelevantlySpeaking] (MediaTrust Blog)

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