- Vortex Optics
name = Vortex Optics
type = Corporation
foundation = Middleton, Wisconsin,
founder = Daniel C. Hamilton
location = Middleton, Wisconsin, USA
slogan = The Force of Optics
homepage = [http://www.vortexoptics.com Vortex Optics]
num_employees = 40
industry = Optical Imaging
products = Precision
binoculars, spotting scopes, riflescopes, and other optical instruments.
Vortex Optics is an American company developing optics for
hunting, bird watching, wildlife watching, outdoor recreational sports, and law enforcement. Vortex products include binoculars, spotting scopes, riflescopes, and other optical equipment.
In the mid-1980s, owner–operator Daniel Hamilton opened a store in
Wisconsinthat catered to people who enjoyed watching wildlife. From the beginning, Hamilton saw the need for supplying optics of good quality to his customers, and brought in popular brands of binoculars and spotting scopes. By listening to what outdoor enthusiasts were asking for in the way of unique features, the store developed a reputation for supplying wildlife watchers with rugged optics of good optical quality. In 1999, Hamilton began developing officially-licensed binoculars and spotting scopes for the National Audubon Society(Audubon Binoculars), followed by a line of binoculars and spotting scopes for Don and Lillian Stokes (Stokes Birding Series). In 2004, Hamilton started the Vortex Optics line of binoculars, spotting scopes and riflescopes, designed and distributed out of Middleton, Wisconsin.
* Binoculars – Vortex makes a variety of binoculars and received the "Best of the Best" award for the Viper 10x42 binocular from
Field & Stream Magazinein 2007.
title="Best of the Best" Award
* [http://www.vortexoptics.com/ Vortex Optics]
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