CBS Outdoor

CBS Outdoor
CBS Outdoor
Industry Outdoor Advertising
Headquarters New York, NY, U.S.
Area served Worldwide
Owner(s) CBS Corporation
CBS Outdoor billboard, Romulus, Michigan

CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor and 3M National, among others) is the outdoor advertising division of media conglomerate CBS Corporation. It is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, China, the Netherlands, France, Ireland, Italy, Spain, and the United Kingdom. The Americas division is led by CEO Wally Kelly. The international division is led by CEO Antonio Alonso.



The company was originally known as 3M National, the outdoor advertising subsidiary of the 3M Company; it was later spun out into a new company, Outdoor Systems. The new company would later acquire Gannett Outdoor from the Gannett Company. In 1997, it was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 1999, and became Viacom Outdoor. When Viacom split from CBS Corporation it became CBS Outdoor.



CBS Outdoor Canada (CBS Affichage in Quebec) is a leading Outdoor Representative in Canada. Major products/contracts include:

CBS Outdoor holds the contract for Toronto Transit Commission advertising faces on subway, buses, streetcars and in subway stations.

CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).


CBS Outdoor is a market leading out of home specialist in the United Kingdom. Specialising in transport media, CBS Outdoor have a UK wide network of poster sites, the largest out of home digital portfolio and in depth insight to consumers’ attitudes and travel patterns.

Major assets include;

• Nationwide Bus • The London UndergroundNational RailWestfield LondonLothian Buses

See also

Rival outdoor advertisers include:

Past names

  • 3M National (National 3M)
  • Whiteco
  • Gannett Outdoor
  • Outdoor Systems
  • Infinity Outdoor
  • Viacom Outdoor

External links

Wikimedia Foundation. 2010.

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