- CBS Outdoor
CBS Outdoor Industry Outdoor Advertising Headquarters New York, NY, U.S. Area served Worldwide Owner(s) CBS Corporation
CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor and 3M National, among others) is the outdoor advertising division of media conglomerate CBS Corporation. It is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, China, the Netherlands, France, Ireland, Italy, Spain, and the United Kingdom. The Americas division is led by CEO Wally Kelly. The international division is led by CEO Antonio Alonso.
The company was originally known as 3M National, the outdoor advertising subsidiary of the 3M Company; it was later spun out into a new company, Outdoor Systems. The new company would later acquire Gannett Outdoor from the Gannett Company. In 1997, it was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 1999, and became Viacom Outdoor. When Viacom split from CBS Corporation it became CBS Outdoor.
CBS Outdoor Canada (CBS Affichage in Quebec) is a leading Outdoor Representative in Canada. Major products/contracts include:
- Mississauga Transit advertising on buses
- Transit shelter contracts in the municipalities of: Halifax, Cape Breton, Saint John, Quebec City, Saguenay, Trois-Rivières, Sherbrooke, Montreal, Oakville, Mississauga, Vaughan, Richmond Hill, Markham, Pickering, Newmarket, Hamilton, London, Windsor, Leamington, Sarnia, Barrie, Winnipeg, Calgary, Edmonton, and Vancouver
- In addition CBS Outdoor Canada represents products including billboards, murals and large format products like Superboards in the top markets across the country.
CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).
CBS Outdoor is a market leading out of home specialist in the United Kingdom. Specialising in transport media, CBS Outdoor have a UK wide network of poster sites, the largest out of home digital portfolio and in depth insight to consumers’ attitudes and travel patterns.
Major assets include;
Rival outdoor advertisers include:
CBS Corporation Corporate directors Radio stations Broadcast television networks Television facilities CBS Television Studios
CBS Studios, Inc.
Television stationsCBS Television Stations (Template) Cable television networks CBS Chellozone television networksCBS Action · CBS Drama · CBS Reality · Horror Channel CBS InteractiveBNET · CBS Innertube · CBSSports.com · Chow · Clicker.com · CNET Networks · Download.com · FindArticles · GameFAQs · GameRankings · GameSpot · MaxPreps · Metacritic · MovieTome · MP3.com · mySimon · TechRepublic · TV.com · VersionTracker · ZDNet · Wallstrip · MobLogic · MacFixIt · Last.fm · Radio.com Simon & Schuster publishing Miscellaneous assets Defunct properties Annual revenue: US$14.07 billion (2007) · Stock symbol: NYSE: CBS, NYSE: CBSA · Website: cbscorporation.com
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