Imparja Television

Imparja Television
Imparja Television
Imparja Television Logo
Launched 2 January 1988
Owned by Imparja Television Pty Ltd
Picture format 576i (SDTV)
Slogan Imparja
Country Australia
Language English
Broadcast area Remote Eastern
Remote Central
Analogue Tuned to various frequencies
SD Digital Channel 8
Optus C1 Transponder 6
Optus D1 Transponder 15
HiTRON (Papua New Guinea) Channel 5

Imparja Television is an Australian television network servicing remote eastern and central Australia, that began broadcasting on 2 January 1988. It is based in Alice Springs, where it has a studio and satellite uplink facility. Notably, it is controlled by Australian Aborigines through ownership by Imparja Television Pty Ltd, and is widely regarded as a symbol of Aboriginal Australia. Most viewers receive Imparja via free to view satellite transmission, whilst a smaller proportion receive the network via analog terrestrial transmission.

Imparja is an Arrernte word meaning footprints. The word is used to represent that Imparja Television aims to service Arrente people wherever they may live, from Mutitjulu to King's Canyon to Alice Springs to Tennant Creek and beyond. They describe their range as a footprint.[1]

In 2008, Imparja Television was identified on-air and in print as Nine Imparja.[2] In 2009, the station again identifies as simply "Imparja", although the Nine Network's nine dots seen in the logo still remain.




The then Australian Broadcasting Tribunal was asked by the Federal Minister for Communications in October 1984 to inquire into the allocation of commercial television license for a number of remote areas. Licenses were granted in 1985 to the Golden West Network, which broadcast to Western Australia, and QSTV in north-eastern Australia.[3]

In 1986 hearings for the allocation of the license began, and the Central Australian Aboriginal Media Association (CAAMA), which began providing Central Australian radio programs in local languages in 1980, formed Imparja Television Pty Ltd as a company.[3] Soon after, the Government of the Northern Territory supported Imparja's application for a license by offering to purchase an estimated $2 million package of services from the successful applicant for the central Australia license area. The Government of South Australia undertook a similar promise, offering loans of $1 million to Imparja if they were successful.[3]

By 1987 the new station had begun to build transmitters, rebroadcast sites, and new studios based in Alice Springs.[3] Imparja became the first Aboriginal member of the Federation of Australian Commercial Television Stations and the now-defunct Regional Television Association, both dominant organisations at the time.[3]

Imparja’s first test program, Australia versus Sri Lanka Test Cricket, was telecast on 2 January 1988 in Alice Springs. Two weeks later, on 15 January 1988, the station was officially inaugurated at Imparja Television's head office in Alice Springs by Minister for Communications Ralph Willis and Warren Snowdon, the Australian federal member of parliament for the Division of Lingiari in Northern Territory.[4]

Imparja TV was chaired by Freda Glynn for its first 10 years and, for a time, she was the only female chair of a television network in the world. Freda was one of the first three founders of CAAMA – the others being John Macumba and Philip Batty.

Imparja Television had an initial population reach of 62,000 people, which by 1993 had grown to 125,000.[4] Imparja was available through retransmission sites at Ceduna, Coober Pedy, Leigh Creek and Woomera in South Australia, and Alice Springs, Tennant Creek, Katherine and Bathurst Island in the Northern Territory, as well as on the Optus Aurora satellite platform.

Imparja initially carried programming from all three major Australian commercial television networks, but following aggregation of market area with QSTV, it affiliated with the Nine Network and Network Ten. Imparja Television also screened some ABC Television and SBS Television indigenous programs, all in addition to original programs commissioned by the station.


In 1990, Imparja Local News was launched as a fifteen-minute insert of local news into the national bulletin. The station also covered the Northern Territory general election live from its Alice Springs studios. This followed the lead taken in 1989 when the station began to produce weather reports for parts of the Northern Territory, South Australia and New South Wales, presented by Lavinia Hampton.[3]

By 1993, Imparja’s viewing audience had doubled to approximately 125,000 Australians. This in turn led to the increased allocation of government funding in 1994 to produce Yamba’s Playtime, which was the network's first in-house televisual production. Yamba’s Playtime features the network's official mascot, "Yamba". Also in 1994, the Imparja Board of Directors established the Imparja Business Development Sub Committee, to monitor and provide strategic recommendations for areas of growth for the company.

In 1995, Imparja Television received the Telstra Indigenous Business Award for Business of the Year.[4] Also in 1995, Imparja's satellite transmission moved from the Aussat A-Class satellites to the Optus B1 satellite, and the station's licence was renewed.

Two new in-house productions were launched in 1996. The first being the BRACS Program, which was almost fully produced by Aboriginal communities, and Corroboree Rock, an Aboriginal music program.

Imparja's parent company, Imparja Pty Ltd, converted to a proprietary company in 1997, whilst in the late 1990s, Imparja moved to digital satellite technology on the Optus Aurora platform. This meant that Imparja's satellite transmission moved from the Optus B1 satellite to the Optus C1 satellite.


By 2001 the station's coverage area had grown to include over 430,000 people.[3] Around this time 'Imparja Info Channel' ('Channel 31') was launched, providing additional programming, news, and community information to remote Aboriginal communities. The Aboriginal programming on this channel later became known as Indigenous Community Television (ICTV). In 2007, the whole channel was replaced by National Indigenous Television (NITV).

Imparja faced criticism by a number of community groups in 2004, following the station's decision to introduce advertising for alcohol for the first time. The network pledged to donate 30% of the total income received from alcohol advertising towards alcohol and substance abuse programs in communities.

In 2005, Imparja National News, which primarily covered the news in Alice Springs in addition to other national and international news stories, was axed. The move was taken in anticipation of the network's license area being merged with that of Darwin. Regulations imposed by the Australian Communications and Media Authority relating to minimum levels of local news coverage led to 2006 reinstatement of Imparja National News. The news service began broadcasting again from the middle of February 2006, with Ryan Liddle as presenter.[5]

In the mid 2000s, it was widely expected that the Australian Communications and Media Authority would merge the "Darwin" and "Remote Eastern and Central Australia" commercial television licence areas. This would have most likely seen Imparja Television become a Network Ten affiliate in Darwin. However, this did not eventuate. Instead PBL Media and Southern Cross Broadcasting, the two existing Darwin Commercial licence holders were invited to bid individually or together. Their successful joint bid used a company called Darwin Digital Television.[6]

On 3 February 2008, Imparja Television updated its logo removing the emblem, which had been present on the logo for two decades. The logo change coincided with Imparja dropping Network Ten affiliation, becoming a sole Nine Network affiliate, in addition to axing Imparja National News, and also adding Nine Network's dots to its new logo.[7][8]


On 19 May 2010, the ACMA (Australian Communications and Media Authority) approved a license for a new remote area digital-only TV channel, a joint venture by Imparja Pty Ltd and Southern Cross Central.[9] It will be launched in 2011 as "Ten Central". It will have two feeds, Ten Central North and Ten Central South.

In December 2010, Imparja Television began broadcasting on terrestrial digital TV and the new VAST satelite service. This expansion included the establishment of two feeds for these platforms, Imparja North (Qld/NT) and Imparja South (NSW/SA/Vic/Tas). As of 2010, their programming is exactly the same.

Imparja Pty Ltd also began to distribute and sell advertising for two feeds of Go! and one feed of GEM.


Further information: List of programs broadcast by Imparja Television

Imparja Television is a sole Nine Network affiliate. The network previously broadcast both Nine and Ten network programming, however it ceased broadcasting Network Ten programming on 3 February 2008.[8] Imparja Television also screens a number of their own programs, which are produced by local Aboriginal community members. These include Bush Mechanics and a children's television show called Yamba's Playtime. Imparja also airs programming relating to local Australian rules football and community sports, as well as news updates and religious thought for the day programs. Imparja Television also regularly broadcasts films created by the Central Australian Aboriginal Media Association, which is a shareholder of its parent company.

Imparja's programming schedule is currently based on the Nine Network schedule for Brisbane (based on Eastern Standard Time). Prior to February 2008, scheduling was generally based on Central Standard Time, reflecting its Alice Springs-based heritage. As a result, programs are now broadcast half an hour earlier than they previously would have been under the previous arrangement.

News and current affairs

Imparja Television does not currently produce their own evening regional news bulletin (as of 2009). In 2008, Imparja replaced Imparja National News - a 30-minute, weeknightly program combining local and national/international news - with eight, one-minute local news updates per day, plus a 30-minute local news magazine program, Footprints, hosted by Catherine Liddle, airing at 6:30 pm (AEST) on Fridays.[10] The news updates are hosted by Ryan Liddle, who previously hosted Imparja National News. This brings Imparja's daily news service roughly into line with its competitor in the Remote Eastern and Central Australia licence area, Southern Cross Central (QQQ). Footprints ceased to be broadcast by 2009.

The 6:00 pm (AEST) time slot is filled by a simulcast of Nine News from Brisbane. Imparja cites its geographic distribution, with a majority of the remote licence area's viewers now located in Queensland, as a "key factor" in selecting the Brisbane bulletin.[11] In 2009 Imparja began airing the Darwin edition of Nine News live at 6:30 pm (AEST) on weekdays, immediately following the Brisbane edition, in place of A Current Affair - thereby restoring a Northern Territory-based bulletin to the station.


Imparja airs most sports coverage from the Nine Network, including rugby league, cricket, golf and tennis. The station also broadcast motorsport and Australian rules football coverage until 2008.


Imparja Television broadcasts throughout most of the Northern Territory, and also to some remote parts of Queensland, New South Wales, South Australia, Victoria, Tasmania and Norfolk Island. It is generally available by satellite on the VAST or Optus Aurora platforms, though in some locations it is broadcast terrestrially. Imparja Television has the largest geographic range of any commercial television network in Australia. Imparja is also received on the Spirit of Tasmania Bass Strait Ferries.

Imparja Television was previously available in New Zealand until March 2008 when the New Zealand government pressured the Australian government to remove the service from the satellite footprint that includes New Zealand.[citation needed]

The total population serviced by Imparja Television is approximately 450,000 people.

Imaparja is also available in Port Moresby in Papua New Guinea though the HiTRON subscription television service.[12]


Imparja Television's first logo was developed from a painting produced by an Arrernte artist and traditional owner. The logo symbolised the MacDonnell Ranges, the Todd River and the Yeperenye Caterpillar.[13] This logo was used until 30 January 2006, when the network relaunched its logo. The new logo designed by Bruce Dunlop Associates saw addition of a blue sphere added to behind the emblem, marking that Imparja is a Network Ten affiliate. On 3 February 2008, Imparja Television updated its logo removing the emblem, which had been present on the logo for two decades. The logo change coincided with Imparja dropping Network Ten affiliation, becoming a sole Nine Network affiliate. The new logo was produced with Nine Network's nine dots being added beside the word Imparja. The dots indicate that Imparja is now a Nine Network affiliate.[14]


  1. ^ "Sticker produced by Imparja Television, 1999". Powerhouse Museum. 2000. Retrieved 29 June 2007. 
  2. ^ "New Current Affairs Program" (Press release). Imparja Television. 27 March 2008. 
  3. ^ a b c d e f g "About Imparja Television". Imparja Television. 2001. Retrieved 2 September 2007. 
  4. ^ a b c "Imparja's History". Imparja Television. 29 June 2007. Retrieved 29 June 2007. 
  5. ^ "DASA's stance against Imparja Television". Australian Broadcasting Corporation. ABC Alice Springs. 5 January 2004. Retrieved 2 September 2007. [dead link]
  6. ^ "New digital commercial television service for Darwin" (Press release). ACMA. 18 May 2007. 
  7. ^ "Footy grand final telecast in doubt". Centralian Advocate. 1 February 2008. Retrieved 3 February 2008. [dead link]
  8. ^ a b "Imparja Television Aims For More Local Content". Imparja Television. 2008. Retrieved 3 February 2008. 
  9. ^ [1].
  10. ^ "Footprints". Imparja Television. 2008. Retrieved 18 April 2008. 
  11. ^ "Imparja TV to Boost News and Current Affairs". Imparja Television. 2007. Retrieved 9 January 2008. 
  12. ^ HiTRON Limited - Papua New Guinea :: MMDS TV
  13. ^ "About Imparja Television". Imparja Television. 2001. Retrieved 9 March 2008. 
  14. ^ "Mission incredible". The Age. 29 November 2007. Retrieved 29 November 2007. 

External links

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