company_name = MediaTrust
company_type = Privately Held
New York City, New York( 2004)
New York City, New York
key_people = Peter Bordes CEO, Will Chen CIO, Trip Foster CMO, Mario Piccone CFO
affiliate marketing, social media optimization, interactive marketing, advertising network
homepage = [http://www.MediaTrust.com MediaTrust.com]
num_employees = 55+
MediaTrust is an interactive media,
online advertisingand technology company based in New York Citythat offers a broad variety of digital media, marketing, and publishing solutions to other companies. MediaTrust combines online media and advertising technology with human service and expertise. In addition to its head quarter in New York City does MediaTrust also has offices in Santa Barbara, Californiaand Toronto, Canada.
MediaTrust is a member of the
Interactive Advertising Bureau(IAB), American Marketing Association(AMA), Business Marketing Association(BMA), eMarketing Association eMA and the vbmanetwork.
MediaTrust is comprised of:
*Advaliant is a performance-based affiliate marketing network and also offers data management, search, mobile marketing,
email advertisingand social media optimization services to its clients.
*Advario is an ad serving platform, which is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns.
*Integrated Solutions Group (ISG) provides market analysis and customized marketing and strategy consulting services to advertisers, agencies and publishers.
*RelevantlySpeaking is the publisher of industry related news, company blog and video podcast.
*bookQube is a social network for book enthusiasts.
The company was founded in April 2004 as
Advaliant. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September 2004. In April 2007 the company changed its name to MediaTrust.
Made Advaliant its performance marketing affiliate network division [ [http://www.prweb.com/releases/2007/4/prweb516830.html=MediaTrust Adds Advaliant to Online Media Ecosystem] ] , and launched the industries first Integrated Solutions Group (ISG).
In November 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media [ [http://www.prnewsnow.com/Public_Release/Advertising_And_Marketing/168369.html=wikipedia MediaTrust Creates Search and Social Media Optimization Division] ] , mobile marketing and data management.
The company launched its industry blog RelevantlySpeaking in August 2007, which also includes occasional video interviews and news reports.
Awards and recognitions
*April 2007 the Advaliant division and its partner
PlayPhonewon the "Best Affiliate Marketing Campaign" of the year award [Michael Estrin (April 27, 2007), [http://www.imediaconnection.com/content/14571.asp Industry Gathers for ad:tech Awards] , "iMediaConnection", retrieved April 21, 2008] .
MediaTrust publisher and advertiser partners include
PlayPhone, Xerox, Hewlett-Packard, Circuit City, Dell, Diets.com, TheStreet.com, Datran Media, Internet Broadcast Systems, Axiom, MySpaceand The Hard Rock Hotels. The company is an early adopter of social media optimization, marketing and strategies that including content creation capabilities for blogging, podcasting, and online video. Social media clients include PodShow[Market Wire (Februar 14, 2008), [http://www.reuters.com/article/pressRelease/idUS156648+14-Feb-2008+MW20080214 PodShow's "Backstage Pass" Hits One Million Views in Ten Days With Average View Time of 22 Minutes] , "Reuters", retrieved July 5, 2008] and The Santa Barbara International Film Festival.
Affiliate programs directories
* [http://www.mediatrust.com MediaTrust] (company homepage)
* [http://www.advaliant.com Advaliant] (
* [http://www.relevantlyspeaking.com RelevantlySpeaking] (company
blogand video podcast)
* [http://www.bookQube.com bookQube] (social network for book enthusiasts)
Wikimedia Foundation. 2010.
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