- Item number
"Item number" is a term commonly used in the Indian film industries, such as
Bollywood, Kollywoodand Tollywood, to describe a catchy, upbeat dance sequence for a song in a movie that has no relevance to the plot of the film. [http://www.cylive.com/viewContent.do?id=351&vt=pub Journals : Item number defined] ]
The original item number
The classic meaning of "item number" refers to highly sexualized songs with racy imagery and suggestive lyrics. The "item number" would feature an "item girl" who appeared in the film as a dancer, usually in a bar or nightclub, and was only in the film for the length of that song. It was often frowned upon at that point in time. Today, it is a commonly used term with hardly any negative connotations to it.
The modern item number
The term "item number" has now been relaxed to include almost all upbeat dance numbers involving either a woman in skimpy clothing, or a "guest appearance" from a star who is only in the movie for the length of that song. It is a common occurrence for these itemnumbers to occur in the opening and closing credits of Bollywood films. These days, there are many exceptions. Even if the lead or supporting actress dances to an upbeat song in the movie, it's sometimes still considered an item number. For example,
Sushmita Senplayed an important role in the movie " Sirf Tum" but her song in the movie can easily be referred to as an item number today.
In the late 1980s, the Ek Do Teen that was added to the movie,
Tezaabas anafterthought, which transformed Madhuri Dixitand made her a superstar. Someconsider her to be the pioneer of the modern trend.
But the actual pioneers of this trend—not the term—may be Helen, who did such numbers from as far back as the 1960s, along with Bindu and
Aruna Iraniin the 1970s.
Urmila Matondkaris one of the most successful item girls. She was featured in"Chamma Chamma" in the 1998 film China Gate. Baz Luhrmann's 2001 film musical, Moulin Rouge!used a westernized version of this song.
Although there have been many songs that fit the descriptions of item numbers in the early and mid 1990's, the term itself was coined when
Shilpa Shettydanced for "Main Aai Hoon UP Bihar Lootne" in the movie "Shool". This is perhaps the first time the media actually referred to Shetty as an "item girl" and the scene as an "item number". Malaika Arora Khanand Yana Guptaare "official" item number dancers. They have said they don't want to act in movies since they earn sufficient amount of money by just doing one song. Abhishek Bachchanbecame the first "item boy" with his performance in Rakht; Shahrukh Khanalso performed an item number during the opening credits of Kaal but had an item number in the true sense of the word with "Dard-e-Disco" in the Farah Khan directed Om Shanti Omwhere he was shot in typical "item girl" manner with bare six pack abs; however the number did have a meaning within the plot. He also performed an iten number for the recently released movie Krazzy 4.
Krazzy 4, Hrithik Roshanalso has an item number during the end credits.
Origins of term
The origin of the term is obscure. It may or may not have something to do with the term "item bomb" (a corrupted form of "atom bomb"), a slang term used to refer to a sexy woman. Many movies use this addition in their films as a marketing tool that is used as a trailer or a teaser to publicize the movie on televisionmusic channels. Sometimes established female and male actors will lend a "special appearance" to an item number to enhance the film's marketability. Item numbers of this genre are generally less sexualized and have more of a pop flavor.
History of Item Numbers in Films
Item Songs Performed By Actresses
* 1982 - "Jawani Jaaneman" - "
* 1982 - "Raat Baki" - "
Namak Halaal" Madhuri Dixit
* 1988 - "Ek Do Teen" - "
* 1992 - "Dhak Dhak" - "Beta"
* 1993 - "Choli Ke Peeche" - "
Khalnayak" Karisma Kapoor
* 1994 - "Sexy Sexy" - "
* 1994 - "Ruk Ruk Ruk" - "
Vijaypath" Raveena Tandon
* 1994 - "Tu Cheez Badi Hai" - "
* 1996 - "Shahar Ki Ladki" - "
Rakshak" Malaika Arora Khan
* 1998 - "Chaiya Chaiya" - "
* 2002 - "Mahi Ve" - "
* 2005 - "Kaal Dhamaal" - "
* 2007 - "Hoth Rasiley" - "
Welcome" Shilpa Shetty
* 1999 - "Maine Aai UP Bihar Lootne" - "
* 2000 - "Macarena" - "Kushi"
* 2004 - "Saiyaan Mora Saiyaan" - "Garv"
* 2000 - "Mehboob Mere" - "
* 2001 - "Shakalaka Baby" - "
* 2001 - "Shakalaka Baby" - ""
* 2001 - "Ishq Kameena" - "
* 2005 - "Kajra Re" - "
Bunty aur Babli" Isha Koppikar
* 2002 - "Khallas" - "
* 2003 - "Ishq Samundar" -
Kaante" Shamita Shetty
* 2002 - "Sharara Sharara" - "
Mere Yaar Ki Shaadi Hai"
* 2002 - "Chori Pe Chori" - "
Saathiya" Koena Mitra
* 2002 - "Khullam Khulla" - "Road"
* 2004 - "Saaki Saaki" - "
Musafir" Ramya Krishnan
* 2003 - "Thoodhu Varumaa" - "
Kaakha Kaakha" Yana Gupta
* 2003 - "Babuji Zara Dheera Chalo" - "
* 2004 - "Oh! What A Babe" - "
* 2004 - "Manmadhan" - "
* 2005 - "Kadhal Yaanai" - "
Anniyan" Rakhi Sawant
* 2003 - "Mohabbat Hai Mirchi" - "
Chura Liyaa Hai Tumne"
* 2005 - "Ankhiyan Na Maar" - "
Ek Khiladi Ek Haseena"
* 2006 - "Kismat Se Chalti Hai" - "
* 2008 - "Dekhta Hai Tu Kya" - "
* 2008 - "Bichua" - "
1920 (film)" Amrita Arora
* 2003 - "Dilli Ki Sardi" - "Zameen"
* 2004 - "Aisa Jadoo" - "
Khakee" Negar Khan
* 2004 - "Ishq Khudai" - "
* 2004 - "Chal Hat" - "
Shaadi Ka Laddoo" Esha Deol
* 2004 - "Dhoom Machale" - "
* 2007 - "Sunday" - "Sunday"
* 2005 - "Kodambakkam Area" - "Sivakasi"
* 2007 - "
Balleilakka" - "" Dia Mirza
* 2006 - "Pyaar Ki Chatni" - "
Phir Hera Pheri" Kareena Kapoor
* 2006 - "Yeh Mera Dil" - "Don"
* 2007 - "It's Rocking" - "
Kya Love Story Hai" Mallika Sherawat
* 2007 - "Mayya Mayya" - "Guru"
* 2007 - "Mehbooba Mehbooba" - "
Aap Ka Suroor - The Real Love Story" Hrishitaa Bhatt
* 2008 - "Ya Baba" - "
My Name Is Anthony Gonsalves" Amisha Patel
* 2008 - "Lazy Lamhe" - "
Thoda Pyaar Thoda Magic"
Item Songs Performed By Actors
* 2005 - "Kaal Dhamaal" - "
* 2007 - "Mast Kalandar" - "
* 2007 - "Dard-e-disco " - "
Om Shanti Om"
* 2008 - "Break Free" - "
Krazzy 4 Abhishek Bachchan
* 2004 - "One Love" - ""
* 2006 - "mehbooba mehbooba"- [ram gopal verma ki aag]
* 2008 - "Break Free" - "
Objectification of women in Bollywood has become increasingly rampantFact|date=April 2007, accompanied by a spurt in the demand for item girls. As a result, many top stars are doing item numbers, and the phenomenon is becoming less stigmatized. Many new women entering Bollywood find item numbers a more amenable shortcut to success, as opposed to more traditional roles with no guarantee of eventual stardom.
Former item girls in pop songs outside films, Rakhi Sawant and
Meghna Naidu, for example, are now quite in demand and very popular. Today, they are even being given lead roles in commercially successful movies.
As of 2007,
Mallika Sherawathas become the most expensive "Item Girl", as she charged Rs. 15 million (roughly US$375,000) for the song "Mehbooba Mehbooba" in " Aap Ka Suroor - The Real Love Story"
Notes and references
* 'Item Number' Defined [http://www.cylive.com/viewContent.do?id=351&vt=pub]
* Times of India Article [http://timesofindia.indiatimes.com/articleshow/msid-22284247,prtpage-1.cms]
* [http://www.behindwoods.com/tamil-movies-slide-shows/movie-1/item/item-numbers.html History of Item Girls in Tamil Cinema]
* [http://www.vtap.com/feeds/itemnumbers Item Numbers Feed]
* Clips of Popular Bollywood Item Numbers [http://www.cylive.com/viewContent.do?id=11208]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Item number — On appelle item number ou item song une scène de danse équivoque accompagnant une chanson tournée à la manière d un clip musical et n ayant aucune relation avec le reste du film dans lequel elle figure. C est un thème favori du cinéma indien et… … Wikipédia en Français
Global Trade Item Number — (GTIN) is an identifier for trade items developed by GS1 (comprising the former EAN International and Uniform Code Council). Such identifiers are used to look up product information in a database (often by inputting the number through a bar code… … Wikipedia
Global Trade Item Number — o GTIN es el número mundial de un artículo comercial, el cual es utilizado para identificar de manera única a cualquier producto o ítem sobre el cual existe una necesidad de obtener una información especifica y al cual se le debe asignar un… … Wikipedia Español
Global Trade Item Number — Die Global Trade Item Number (GTIN) ist eine von der GS1 verwaltete und vergebene Identifikationsnummer, mit der Produkte und Packstücke weltweit eindeutig identifiziert werden können. GTIN ist ein Sammelbegriff für die Code Schemata der Barcode… … Deutsch Wikipedia
Global Trade Item Number — Le Global Trade Item Number (GTIN) ou code article international en français est un code identifiant toute unité commerciale (unité consommateur ou unité standard de regroupement...) de façon internationale et unique. Ce code dont la structure… … Wikipédia en Français
Item song — Item number On appelle item number ou item song une scène de danse équivoque accompagnant une chanson tournée à la manière d un clip musical et n ayant aucune relation avec le reste du film dans lequel elle figure. C est un thème favori du cinéma … Wikipédia en Français
Item — may refer to:* Item, entry in a list, or one object in a collection of objects. * Item, the name of a town in Abia State of Nigeria. * Collector s item, an object or item of any kind that has become valuable * Configuration item, form the basis… … Wikipedia
number one — number one1 n 1.) [U] the best, most important, or most successful person or thing in a group ▪ Until his marriage, his job was number one in his life. ▪ Shearson is number one in the market this year. 2.) [U and C] the musical record that is the … Dictionary of contemporary English
Number sign — Not to be confused with the Chinese character 井, or the Sharp sign ♯. # Number sign … Wikipedia
number one — 1 noun (singular) 1 the most important or successful person or thing: George is number one in this organization. | Kline had so many great plans number one being to star in a movie. 2 the musical record that is the most popular at a particular… … Longman dictionary of contemporary English