- Worcester woman
Worcesterwoman" is a political term used by polling companies in the United Kingdom. It profiles or describes a certain type of voter, a white collarprofessional who worries about quality of lifeissues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the
New Labourrebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a
pejorativeterm to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Politics of the UK
* [http://www.cnn.com/WORLD/9704/uk97.elex/polls.people/soccer.html 1997, compares to 'soccer mom']
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