Pierce Manufacturing

Pierce Manufacturing

company_name = Pierce Manufacturing, Inc.
company_type = Subsidiary of Oshkosh
foundation = 1913
location = Appleton, Wisconsin, U.S.A.
key_people = Wilson Jones President
Tom Adrians, CFO
industry = Trucks & Other Vehicles
products = Fire and Rescue Vehicles
revenue = profit US$107.8 million (2005)
num_employees = 780 (2005)
parent = Oshkosh Corporation
homepage = http://www.piercemfg.com

Pierce Manufacturing is an Appleton, Wisconsin based manufacturer of custom fire and rescue apparatus and a wholly owned subsidiary of Oshkosh Corporation. Pierce was acquired by Oshkosh in 1996. The company was originally founded in 1913 by Humphrey Pierce and his son Dudley as the Pierce Auto Body Works Inc., and concentrated on building custom truck bodies for the Ford Model T. From the 1960s to the early 1980s, Pierce was primarily known for building custom bodies on commercial and other manufacturer's custom chassis, and was considered an OEM.

Although the "Arrow" name was used for their first custom chassis which debuted in 1979, the company has no affiliation with George N. Pierce's famous Pierce-Arrow Motor Car Company of Buffalo, New York, which operated from 1901 to 1938. However, the Pierce-Arrow Motor Car Company coincidentally supplied 8 and 12 cylinder engines to Seagrave for use in their fire apparatus. These engines continued to be made even after Pierce-Arrow ceased operation in 1938. Seagrave continued to deliver fire apparatus with the "Pierce-Arrow" V-12 until 1970.

Throughout the years, Pierce has had partnerships with various other manufacturers, notably when it came to aerial devices (they now engineer and build all their own aerial devices in-house). Such aerial manufacturers included Snorkel, Pitman, Aerial Innovations (AI), Ladder Towers Incorporated (LTI), Smeal, Bronto Skylift and Nova Quintech (whose assets Pierce/Oshkosh acquired in 1997). In addition to their main facilities in Wisconsin, they also have facilities in Bradenton, Florida and Ontario, California. The Florida facility is both a manufacturing site for the Contender line of apparatus, as well as a refurbishment center. The California facility is a refurbishment center only.


Pierce is noted for leading the way in fire apparatus innovations, including:

* First custom tilt cab (Dash, 1984) and custom split-tilt cab (Lance, 1985) in the industry
* [http://www.piercemfg.com/CommandZone.html Command Zone] fully multiplexed chassis and aerial devices (1996)
* [http://www.piercemfg.com/TAK4Suspension.html TAK-4] independent front suspension (2001)
* [http://www.piercemfg.com/SideRollProtection.html Side Roll Protection System] side airbags (2003)
* [http://www.piercemfg.com/PackMule.html Pack Mule] hydraulically lowered hose bed (2004)
* Front airbags (2006)
* PUC The Pierce Ultimate Configureation Engine 2007


Custom Chassis

* Arrow (1982 - 2002)
* [http://www.piercemfg.com/Model.html?ModelId=a6514fd5-dabc-4fbb-9aa4-b246e4cd3833 Arrow XT] (2003 - current)
* [http://www.contenderbypierce.com Contender] (1999 - current)
* Dash (1984 - 1999)
* Dash D-8000 (1988 - 1992)
* Dash 2000 (1998 - 2007)
* Enforcer (2000 - 2007)
* [http://www.piercemfg.com/Model.html?ModelId=fdeb1742-d4b4-4e5f-8493-642c9a40e3cb Impel] (2006 - current)
* Javelin (1990-1993)
* Lance (1985 - 1993)
* Lance II (1993 - 1999)
* Lance 2000 (1998 - 2007)
* Quantum (1995 - 2004)
* [http://www.piercemfg.com/Model.html?ModelId=ee4e0da6-d8fc-4ad1-a3d1-9fc0e731dbc6 Quantum II] (2004 - current)
* Saber (1992 - 2007)(reissued 2008)
* [http://www.piercemfg.com/Model.html?ModelId=fcd3ab35-be66-421b-9132-64df1b81dd43 Velocity] (2006 - current)

Commercial Chassis

* [http://www.contenderbypierce.com Contender] (1999 - current)
* Responder (?-1998)(Reissued 2008- Current)


* Rearmount and midmount steel aerial ladders and quints
* Rearmount aluminum aerial ladders and quints
* Rearmount and midmount steel aerial platforms and quints
* Tractor drawn steel aerial ladders and quints
* Telescoping and/or articulating water tower booms
* Standard, rescue, and heavy duty rescue midship mount pumpers
* Rear mount rescue pumpers
* Mini pumpers
* Pumper tankers/tenders and elliptical tankers/tenders
* Wildland/brush pumpers
* Walk-in and non-walk-in heavy rescues
* Homeland security vehicles
* Command and communication vehicles
* Foam systems

Gallery of Pierce Apparatus


* Shapiro, L. "Aerial Fire Trucks", Motorbooks International, June 2002. ISBN 0-7603-1065-3
* [http://www.piercemfg.com/history.html Company History]

External links

* [http://www.piercemfg.com Pierce Manufacturing]
* [http://www.contenderbypierce.com Contender by Pierce]
* [http://www.oshkoshcorporation.com Oshkosh Corporation]

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