Hesperidina

Hesperidina is a historical Argentine aperitif with a minty orange flavor. Its taste is unique and not similar to other currently produced spirits.

History

This alcoholic drink was invented in 1864 by an American immigrant Melville Sewel Bagley in Buenos Aires. Bagley was a native of the state of Maine. He was involved in the dry goods business in New Orleans before the outbreak of the Civil War. After the outbreak he emigrated to Buenos Aires where he worked for a commission merchant.

Hesperidina was launched December 24th 1864 with an extensive poster campaign and an ad in La Tribuna newspaper. The advertisement stated Hesperidina is a "stomach digestive, prepared with bitter oranges." Hesperidina became Argentina trademark #1 on October 27th, 1876.

External links

* [http://www.hesperidina.com/ Official Site & Product History]

See also

*Aperitif
*Digestif
*History of alcohol