Latrobe Brewing Company


Latrobe Brewing Company

Infobox Brewery
name = Latrobe Brewing Company


caption = Latrobe Brewing Company viewed from Ligonier Street
location = Latrobe, Pennsylvania
USA
owner = City Brewing Company
opened = 1893
production =
active_beers = brewbox_beer|name=Samuel Adams (beer)|style=Lager

Latrobe Brewing Company, founded in 1893, was one of the largest breweries in the United States and the maker of Rolling Rock beer. It was purchased by Labatt Brewing Company in 1987, which in turn was purchased in 1995 by the Belgian brewing conglomerate AmBev, which merged into InBev in 2004.

In May 2006, InBev announced that it was selling the Rolling Rock brands to Anheuser-Busch, the largest brewer in the United States. This sale, however, excluded the Brewery, [cite web | title=InBev said to put Rolling Rock beer on the block |publisher=MSNBC/Reuters | date=March 22, 2006 | url=http://www.msnbc.msn.com/id/11960569/ | accessmonthday=May 19 | accessyear=2006] leaving an uncertain future for the Latrobe brewery, which only continued producing the Rolling Rock Brands through July 31st, when production was moved to an Anheuser-Busch facility in Newark, New Jersey. [cite web | title=Sale puts Latrobe Brewing jobs up in air | publisher="Pittsburgh Post-Gazette" | date=May 19, 2006 | url=http://www.post-gazette.com/pg/06139/691556-100.stm | accessmonthday=May 19 | accessyear=2006]

On June 21, 2006, InBev signed a letter of intent with City Brewing Company from LaCrosse, Wisconsin, "giving it exclusive rights for an undetermined time to negotiate a purchase of the plant." City Brewing currently operates the historic G. Heileman Brewery in LaCrosse. [cite web|title=Wisconsin brewer may buy Rolling Rock plant|publisher=Pittsburgh Post-Gazette|date=June 22, 2006|url=http://www.post-gazette.com/pg/06173/700216-28.stm|accessmonthday=June 25 |accessyear=2006] However, with the sale of the plant still in limbo, the Latrobe Brewing Company plant officially shut down on July 31, 2006, and the plant sat idle.

In September 2006, City Brewing Company from LaCrosse, Wisconsin agreed to purchase the brewery [http://pittsburgh.bizjournals.com/pittsburgh/stories/2006/09/25/daily31.html] .

In March 2007, the brewery reopened its doors and now produces Samuel Adams (beer). The Boston Beer Company signed a deal with the plants current owners, City Brewing Company in April 2007 to produce beer in the plant. The Boston Beer Company has pledged $3 to 7 million dollars to upgrade the plant. It is estimated that 200,000 to 250,000 barrels of beer will be produced in the plant during the remainder of 2007. [cite web|title=Latrobe brewery produces first beer in a year|publisherPittsburgh Tribune-Review|date=May 21, 2007|url=http://www.pittsburghlive.com/x/pittsburghtrib/news/breaking/s_508747.html|accessmonthday=June 9 | accessyear=2007]

References

External links

* [http://www.citybrewery.com/ City Brewery website]
* [http://www.rollingrock.com/ Rolling Rock website]


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