Lowe Worldwide


Lowe Worldwide

Lowe & Partners Worldwide is an advertising agency with worldwide presence. It is owned by Interpublic Group head-quartered in New York.

Lowe & Partners Worldwide is the #3 agency brand within marketing giant Interpublic. The group has been subject to numerous restructurings in recent years. These began in late 1999 when the original Lowe & Partners network merged with its ailing stablemate Ammirati Puris Lintas to form Lowe Lintas. That move was designed to enhance the respective strengths of two agencies which had hitherto lagged some way behind big sister McCann Erickson, but the Lintas name continued drag the agency down and it was finally phased out in 2001. In 2006, Interpublic announced a major downgrade of the network, cutting the number of global offices by more than half. Advertising Age estimated worldwide revenues of $381m in 2005, making Lowe & Partners the #16 agency network worldwide.

External links

* [http://www.loweworldwide.com Lowe & Partners Worldwide]
* [http://www.interpublic.com Interpublic Group]


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