Minimum group paradigm

Minimum group paradigm

Interesting site of findings in the field of social psychology. The minimum group paradigm forms the basis of an emotionally powerful persuasive technique [Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.] . The procedure involves creating groups of people based on completely meaningless associations, such as groups based solely on the result of a flipped coin. The word for this procedure, coined by the American novelist Kurt Vonnegut is granfalloons [Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.] . Vonnegut, in reference to research conducted by Henri Tajfel, said that by placing study participants in groups based on meaningless associations Tajfel was creating a Granfalloon [Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.] .

References

*Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.


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