Infobox TV channel
name = ITV4
logofile = ITV4.svg
logosize = 200px
November 1, 2005
share = 0.8%
share as of = August 2008
share source = [http://www.barb.co.uk/viewingsummary/monthreports.cfm?report=monthgmulti&requesttimeout=500&
ITV Digital Channels Ltd( ITV plc)
picture format =
16:9/ 4:3, 576i( SDTV)
sister names =
ITV2 ITV3 Men & Motors
timeshift names =
web = [http://www.itv.com/itv4 www.itv.com/itv4]
terr serv 1 = Freeview
terr chan 1 = Channel 28
sat serv 1 =
sat chan 1 = Channel 117
sat serv 2 = Sky Digital
sat chan 2 = Channel 120
sat serv 3 =
sat chan 3 = 10758V 22000 5/6
cable serv 1 =
cable chan 1 = Channel 117
cable serv 2 =
cable chan 2 = Channel 218
adsl serv 1 =
adsl chan 1 = Channel 29
online serv 1 =
online chan 1 = Any Page
ITV4 is a UK
television stationwhich launched on November 1, 2005, the channel began broadcasting 24 hours a day,. It is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITVaction series of the 1960s and '70s. The channel has an annual budget of just £15m, compared to £900 - 1000m for the ITVNetwork. Fact|date=June 2007
ITV4 is broadcast on Freeview,
digital cable, IPTVand satellite television. It was expected that ITV4 would replace the existing Men & Motorschannel, until ITV plc stated that the two channels would run alongside each other. Both channels were on Freeview until ITV plc took Men & Motors off Freeview (although it remained on other platforms) and replaced it with the live quiz channel ITV Play (which was later taken off air and replaced with ITV2+1). Some programming from Men & Motors was transferred to ITV4.
ITV4's launch night aired on Freeview channel 30. Although it was broadcast on the
Astra 2Dsatellite used by Sky, so users could manually tune it in, it launched on Sky Digital channel 120, after ITV2and ITV3in the listings, on 7 November. Prior to this date, some sporting content was simulcast on Men & Motorsin an "ITV4 on M&M" strand.
ITV4 was the first channel to launch the new on-screen look that rolled out across the rest of ITV plc's channels on
January 16, 2006. Red Bee Mediadesigned the new logos and presentation for the entire corporation that saw the end of the yellow and blue squared look designed for ITV1, ITV2and the cube look for ITV3with the sharp font.
6 February2008, the channel began broadcasting from 9am every day - much earlier than ever before, however, on 17 March2008, GMTV2programming moved from ITV2 to ITV4 - broadcasting from 6am until 9.25am every day. The strand continues to be simulcast on the CITV Channel.
ome programmes shown on ITV4
In a change of pace, in June 2007, ITV4 aired "
Sporting coverage includes the
UEFA Champions League, Formula One, full afternoon-long coverage of the British Touring Car Championship, Tour de France, World Poker Tour, the Grand Slam of Dartsand the Isle of Man TT. The channel will also broadcast a Sunday evening highlights programme featuring rugby union's Guinness Premiership. Craig Doylewill host the programme.
ITV4 used to air the "
Late Show with David Letterman" from the 1 November 2005 until it was dropped by ITV4 on the 27 October 2006 and replaced with " Saturday Night Live" from 4 November 2006.
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