Esuvee

Esuvee

Esuvee is the theme of an advertising campaign and website launched in early 2005. The goal of the campaign is to encourage safe driving of sport utility vehicles (SUVs), which the commercials present as powerful and dangerous beasts (showing cowboys riding them at a rodeo). The campaign particularly emphasizes the need to drive carefully to avoid rolling the vehicles over. The campaign is a $27 million effort funded by Toyota Motor Company as part of its 2002 settlement with the United States government.

External links

* [http://www.esuvee.com/ Esuvee]
*http://www.atg.wa.gov/releases/rel_esuvee_013105.html


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