Bottle service

Bottle service

Bottle service is the sale of liquor by the bottle in bars and nightclubs.

The purchase of bottle service typically includes a reserved table for the patron's party and mixers of the patron's choice. Bottle service can include the service of a VIP host, who will ensure that patrons have sufficient mixers and will often make drinks using the patrons' liquor bottle and mixers. The purchase of bottle service sometimes results in cover charge being waived for the purchaser's party, and often allows patrons to bypass entrance lines. The tip is also often included in the price.

The cost of a bottle at such a bar or club is usually marked up extremely, often by 2000% or more, and can account for a significant portion of an establishment's revenue.[1]


Early forms of bottle service existed in World War II era Japan,[2] where unfinished bottles would be stored. In its modern form, an early example was in 1988 at the Paris nightclub Les Bains Douches, bottle service was introduced to deal with an excess of customer demand.[2] An early, inexpensive form of bottle service ($90, compared with $6 drinks) was established at the Tunnel in 1993 (by Jeffrey Jah and Mark Baker). The modern form of bottle service was pioneered in 1995 by Michael Ault at Spy Bar and in 1996, Chaos ($175 for a bottle of Stolichnaya vodka),[2] with the express goal of creating a "barrier to entry", rather than of increasing liquor sales.[1]

The concept later spread to other American cities, notably Miami and Las Vegas in the early 2000s.


The cost of bottle service and the central position provided to purchasers of bottle service has led some critics to complain that bottle service is turning night clubs into elitist dens. [3] Preferential treatment for purchasers of bottle service even includes stopping the regular dance music when an especially expensive bottle is purchased and instead playing an invigorating theme song chosen by the purchaser.


  1. ^ a b Milzoff, Rebecca (16 October 2006). "Can Clubland Survive Without Bottle Service? - New York Magazine". Retrieved 10 September 2009. 
  2. ^ a b c Bottle Service: A Brief History, Jun 18, 2006, by Brian Niemietz, New York Magazine
  3. ^ Draoulec, Pascale (7 February 2011). "Most Expensive Bottle Service - Forbes". Retrieved 18 July 2011. 

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • bottle service — noun A feature of many upscale bars and nightclubs by which patrons may purchase entire bottles of alcoholic drink for their personal consumption, sometimes including extras such as a reserved table or the services of a dedicated host …   Wiktionary

  • Service economy — can refer to one or both of two recent economic developments. One is the increased importance of the service sector in industrialized economies. Services account for a higher percentage of US GDP than 20 years ago. The current list of Fortune 500 …   Wikipedia

  • Bottle Tree Apartments — (Chinchilla,Австралия) Категория отеля …   Каталог отелей

  • Bottle Creek Indian Mounds — Infobox nrhp | name =Bottle Creek Site nrhp type =nhl caption = The approach to Mound Island, site is on the left. nearest city= Stockton, Alabama lat degrees = 30 | lat minutes = 59 | lat seconds = 44 | lat direction = N long degrees = 87 | long …   Wikipedia

  • Bottle House Block — Infobox nrhp | name =Bottle House Block nrhp type = caption = location= Cambridge, Massachusetts lat degrees = 42 lat minutes = 22 lat seconds = 2 lat direction = N long degrees = 71 long minutes = 4 long seconds = 53 long direction = W locmapin …   Wikipedia

  • Benewah Milk Bottle — Infobox nrhp | name = Benewah Milk Bottle caption = The Benewah Milk Bottle was completed in 1935. This structure was one of two in the Spokane area. locator x = locator y = location = S. 321 Cedar Spokane, Washington, Spokane County, Washington …   Wikipedia

  • The Bottle, Alabama — North Fisheries Research Complex.The Bottle is located at 32°40 34 N 85°29 11 W; its elevation is 760 feet.The Bottle (sometimes referred to as The Nehi Inn ) was built by John F. Williams owner of the Nehi Bottling Company in Opelika, Alabama in …   Wikipedia

  • John J. Makinen Bottle House — Infobox nrhp | name =Kaleve Bottle House nrhp type = caption =John J. Makinen Bottle House location= Kaleva, Michigan lat degrees = 44 lat minutes = 22 lat seconds = 19 lat direction = N long degrees = 86 long minutes = 00 long seconds = 35 long… …   Wikipedia

  • Grandma Prisbrey's Bottle Village — Infobox nrhp | name =Grandma Prisbrey s Bottle Village nrhp type = hd caption = Grandma Prisbrey s Bottle Village, September 2008 location = 4595 Cochran St Simi Valley, California lat degrees = 34 lat minutes = 16 lat seconds = 44 lat direction …   Wikipedia

  • Mariotte's bottle — Real Mariotte s Bottle …   Wikipedia