List of Procter & Gamble brands


List of Procter & Gamble brands

Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin with many brands.

Contents

Brands with net sales of more than US$1 billion annually

From page 26 of Procter & Gamble 2006 Annual Report.[1]

  • Ariel laundry detergent
  • Bounty paper towels, sold in the United States and Canada
  • Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders
  • Charmin bathroom tissue and moist towelettes
  • Crest toothpaste
  • Dawn dishwashing detergent
  • Downy fabric softener and dryer sheets
  • Lenor fabric softener
  • Duracell batteries and flashlights
  • Fusion five blade cartridge and razors.
  • Gain fresh smelling liquid and powder laundry detergents, liquid fabric softener and dryer sheets
  • Gillette, variety of razors for men and women, shaving cream for men, body wash for men, shampoo for men, deodorant and anti-perspirant for men
  • Head & Shoulders shampoo
  • Iams dog and cat foods
  • Olay Personal and beauty products
  • Oral-B inter-dental products, such as Oral-B Glide
  • Pampers & Pampers Kandoo disposable diapers and moist towelettes
  • Pantene haircare products
  • Tide variety of liquid and powder laundry detergents, stain remover for laundry and stain remover pen
  • Wella hair care products
  • Febreze Odor control/Freshener

Other current brand details

{{Expand list|date=August

  • Align GI Healthcare (Probiotics)
  • Alldays Feminine hygiene
  • Always Feminine hygiene
  • Art of Shaving Men's shaving products
  • Aussie Haircare (shampoos/conditioners/styling aids)
  • Blue Stratos Popular Cologne
  • Bold Laundry Detergent
  • Bounce fabric-softener sheet for dryers
  • Camay, a lightly scented bath soap
  • Cascade dishwasher detergent
  • Cheer laundry detergent, available in powder and liquid
  • Christina Aguilera Luxury fragrance for young women
  • Clairol, a personal care products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling consumables
  • CoverGirl, the largest color cosmetics brand in the U.S., with distribution in Canada, United Kingdom, Australia, and Switzerland as well
  • Crest, variety of anti-cavity and whitening toothpastes
  • Daz Laundry Detergent
  • Doctor's Dermatologic Formula, skincare
  • Dolce & Gabbana colognes
  • Dreft laundry detergent. It was actually the first synthetic detergent used for delicate clothing and dishes when introduced in 1933 from Procter & Gamble.
  • Dunhill Luxury Fragrance for men
  • Era, Procter & Gamble's first liquid laundry detergent
  • Escada Luxury Fragrance for women
  • Eukanuba premium dog and cat foods
  • Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor eliminator
  • Fibresure Vegetable Supplements
  • Fixodent Denture adhesive
  • Flash Household Cleaning
  • Gain fresh smelling liquid dishwashing detergents
  • Gleem toothpaste
  • Gucci colognes
  • Herbal Essences Haircare
  • High Endurance body washes, deodorants by Old Spice
  • Hugo Modern, Luxury Fragrances
  • Hugo Boss colognes
  • Iams dog and cat food
  • Infacare Baby Bath
  • Ivory soap
  • Joy dishwashing liquid
  • Lacoste colognes
  • Luvs disposable diapers
  • Max Factor cosmetics sold in Europe
  • Metamucil Healthcare (GI: bulk fiber)
  • Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
  • Mr. Clean household cleaning products
  • Nice n Easy hair color product
  • Nicky Clarke hair products
  • Old Spice colognes, deodorants, body washes, body sprays
  • Pepto-Bismol digestive medicine
  • Prilosec OTC heartburn medicine
  • Puffs tissues
  • PUR Water Filtration
  • Safeguard anti-bacterial soap and liquid anti-bacterial hand soap
  • Scope mouthwash
  • Secret deodorant, body sprays
  • Sebastian Professional hair cosmetics
  • Silvikrin Haircare
  • SK-II beauty products
  • Swiffer cleaning products
  • Tampax tampons
  • Tip powder laundry detergent
  • Viakal Cleaning products
  • Vicks Healthcare (Cough & Cold)
  • Zirh Men's Skin Care

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

  • Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
  • Aleve, an NSAID drug, acquired by Bayer in 1997
  • Asacol
  • Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
  • Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
  • Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands
  • Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
  • Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
  • Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel
  • Comet, long-time P&G brand of cleanser owned now by Prestige Brands
  • Crisco (vegetable oil and shortening) sold to The J.M. Smucker Co.
  • Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
  • Dantrium, sold to JHP Pharmaceuticals and SpePharm
  • Dryel home dry-cleaning kit sold to The OneCARE Company.
  • Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
  • Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands. January 2004
  • Folgers coffee was acquired by The J.M. Smucker Co. based in Orrville, Ohio in June 2008.
  • Hawaiian Punch, now owned by Dr Pepper/7up
  • Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
  • Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
  • Lava, sold to WD-40 in 1999
  • Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
  • Millstone coffee was acquired by The J.M. Smucker Co. as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
  • Monchel, a beauty soap
  • Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
  • Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
  • Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
  • Salvo, a brand of detergent tablets which was sold from the early 1960s up to the mid-1970s
  • Prell shampoo, sold to Prestige Brands International in 1999
  • Pringles potato chips (sold to Diamond Foods in April 2011)[2]
  • Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
  • Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
  • Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994
  • Sunny Delight orange drink, spun off in 2004
  • Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
  • ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
  • Thrill, a peach-scented brand of dishwashing liquid, discontinued in the mid-1970s
  • Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
  • Vizir, was a detergent, mostly sold in Europe
  • Wondra, a brand of hand lotion discontinued in the late 1980s
  • Zest (brand) deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011[3]

Vanished brands

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in WalMart stores in the U.S.
  • Big Top, a brand of peanut butter before Jif made its debut.
  • Bonus, a brand of laundry detergent that had towels in every box.
  • Chipso, flaked and granulated soap, last made in the early-mid 1940s.
  • Citrus Hill, orange juice drink last made in 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box
  • Encaprin, the first competitor to Tylenol in the ibuprofen-capsule pain-reliever market. In 1984, it beat Advil and Nuprin to the stores by a few months. Only two years later, it was forced off the market by a cyanide poisoning hoax.
  • Fling, a disposable dischcloth brand.
  • Fluffo, golden yellow shortening sold mid 1950s to early 1960s.
  • Fresco bath soap
  • Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to early 1970s.
  • Monchel beauty soap
  • OK, economy bar & packaged laundry soap.
  • P and G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
  • P and G White Laundry Soap, a white bar soap made during World War I and World War II temporarily replacing P and G White Naphtha Soap when naphtha was used for the war effort.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid 1950s.
  • Purico
  • Puritan liquid vegetable oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, the first concentrated tablet laundry detergent, which was discontinued in the 1970s then later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, a cream shampoo sold late 1940s-mid 1950s.
  • Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
  • Star Soap & Star Naphtha Soap Chips
  • Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, a liquid dentifrice sold late 1930s to late 1940s.
  • Thrill dishwashing liquid
  • Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • White Cloud see Banner
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones")[citation needed]

Brands by type of product

The 10 Pillars of P&G Philippines

Coconut-based cleaning and food products

Laundry and personal cleansing products

Health care

Hair care and laundry categories

Dishwashing and fabric care

Laundry, personal care and hair care

Pure list

References

  1. ^ http://www.pg.com/annualreports/2006/pdf/pg2006annualreport.pdf
  2. ^ Chapman, Michelle (2011-04-067). "Pringles sold to growing empire". The Sun News. Associated Press. http://www.thesunnews.com/2011/04/06/2083370/pringles-sold-to-growing-empire.html. Retrieved 2011-04-06. 
  3. ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw

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