East West Records

infobox record label


parent = Warner Music Group
founded = 1955
distributor = East West Records (US)
WEA (Outside the US)
genre = Rock
country = US
url = [http://www.eastwestrock.com/ Official site of East West Records]

East West Records is an American record label, owned by Warner Music Group, and operates under WMG's Independent Label Group.

History

Upon its creation in 1955 by Atlantic Records, the label had one hit with The Kingsmen and went into hibernation until 1990, when Atlantic revamped the imprint as "EastWest Records America". Atlantic senior VP Sylvia Rhone was appointed Chairman/CEO of the fledgling label.

Under Rhone's leadership, EastWest shot to mega success with several multiplatinum acts, such as: Simply Red, En Vogue, Pantera, Yo-Yo, Das EFX, Snow, Gerald Levert, AC/DC, Missy Elliott and MC Lyte. EastWest also distributed other imprints, such as: Interscope Records, Motor Jams Records, Mecca Don Records and The Goldmind Inc.

.

In 1994, Rhone was appointed Chairman and CEO of Atlantic's sister label Elektra Records. At the time, EastWest (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra.

By the new millennium, budget cuts at Warner Music Group forced Elektra to deactivate EastWest Records, dropping some of its acts while others were shifted over to Elektra itself. In 2004, Time Warner sold Warner Music Group to private investors. Subsequently, more budget cuts were made, this time resulting in Elektra Records to be absorbed into Atlantic.

In 2005, WMG reactived the East West imprint as an in-house "indie" rock label, which primarily markets and distributes other rock music-based labels. East West today operates under Warner's Independent Label Group.

ome former bands

*8-Off
*AC/DC
*Blazin' Squad
*Da Lench Mob
*Das EFX
*En Vogue
*Gerald Levert
*MC Lyte
*Missy Elliott
*Mista
*Pantera
*Simply Red
*Snow
*Supernatural
*The Future Sound
*The Sisters of Mercy
*Tori Amos (Europe)
*Yo-Yo

External links

* [http://www.eastwestrock.com/ Official page]
* [http://www.globaldogproductions.info/e/east-west.html Discography of East West singles]

See also

* List of record labels