- St-Hubert
St-Hubert BBQ Ltd is a privately held chain of Canadian casual dining restaurants better known for its rotisserie
chicken . St-Hubert once had a presence throughout eastern Canada, but it now has few locations outside its home province ofQuebec , where it remains a dominant chain. Other locations are found inOttawa , Cornwall, Bathurst, andMoncton . St-Hubert is the 16th largest restaurant chain operating inCanada .St-Hubert is now generally
mutually exclusive with the similarSwiss Chalet chain, which similarly exited the Quebec market in the early 2000s, although there is no formal agreement between the two. Following the closure or rebranding (as independent restaurants) of the chain's remaining Toronto area locations over the past few years, the chains now only overlap in the Ottawa area, and in Moncton, New Brunswick. However, the chain said in spring 2007 that it was considering re-entering other eastern Canadian markets in the near future. [http://lapresseaffaires.cyberpresse.ca/article/20070514/LAINFORMER/705140648/5891/LAINFORMER01]The chain currently operates 80 full-service restaurants, as well as 17 St-Hubert Express locations, which are closer in style to
fast food restaurants.From a branding perspective, the bright yellow cars delivering delectable goods included the classic slogan: "Putt-Putt Ding-Ding". In fact , during the hayday of CB radio, there was a French Canadian (Pepsi) whose handle was "Le Putt-Putt-Ding-Ding."A longtime purveyor in
Pepsi products, St-Hubert switched toCoca-Cola products in the early2000s .St-Hubert also markets their own brand of
gravy which is available in Quebec,Ontario andNew Brunswick supermarket sin canned or powder form.As of
May 2 ,2005 , the company voluntarily adopted a smoke-free policy at all their locations.The first restaurant opened in 1951 on St-Hubert street in
Montreal , just south of Beaubien street. After 56 years, this branch still operates in the form of a St-Hubert Expresstake-out restaurant. By the 1970s, St-Hubert had become a regular restaurant chain.External links
* [http://www.st-hubert.com Les rôtisseries St-Hubert home page]
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