Infobox Radio station
name = WLMV
branding = "La Movida Radio"
slogan = "Donde Si La Mueves!"
frequency = 1480 KHz AM
format = Spanish Music & Talk
power = 5000
class = B
facility_id = 41901
coordinates = coord|43|01|30.00|N|89|23|48.00|W
callsign_meaning = La MoVida
former_callsigns = WISM (before 1984)
Mid-West Family Broadcasting
licensee = Mid-West Management, Inc
WHLK, WJJO, WJQM, WMGN, WTDY, WTUX, WWQM
website = http://www.lamovidaradio.com
CNN en Español
WLMV (1480 AM), branded as "La Movida 1480", is a
radio stationserving the Madison, Wisconsinarea. Owned by Mid-West Family Broadcasting, the station airs local Spanish languagemusic and talk programming, along with national news breaks from CNN en Español Radio. WLMV is the first (and so far, only) full-time Spanish station in the Madison radio market.
The 1480 AM frequency was originally the home of Madison's long-time
Top 40AM station, WISM, which would give way to talk radiostation WTDY in the mid-1980s. By the late 1990s, the call letters at 1480 would change to WTDA, as WTDY prepared to move to its new Extended AM home at 1670 AM, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV and introduced a new Spanish languageformat to attract a rapidly-growing latino and Spanish-speaking audience in Madison.
* [http://www.lamovidaradio.com "La Movida" WLMV official website]
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