WLMV

Infobox Radio station
name = WLMV


city = Madison, Wisconsin
area =
branding = "La Movida Radio"
slogan = "Donde Si La Mueves!"
airdate =
frequency = 1480 KHz AM
format = Spanish Music & Talk
power = 5000 Watts
class = B
facility_id = 41901
coordinates = coord|43|01|30.00|N|89|23|48.00|W
callsign_meaning = La MoVida
former_callsigns = WISM (before 1984)
WTDY (1984-1998)
WTDA (1998-2002)
owner = Mid-West Family Broadcasting
licensee = Mid-West Management, Inc
sister_stations = WHLK, WJJO, WJQM, WMGN, WTDY, WTUX, WWQM
webcast =
website = http://www.lamovidaradio.com
affiliations = CNN en Español

WLMV (1480 AM), branded as "La Movida 1480", is a radio station serving the Madison, Wisconsin area. Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio. WLMV is the first (and so far, only) full-time Spanish station in the Madison radio market.

The 1480 AM frequency was originally the home of Madison's long-time Top 40 AM station, WISM, which would give way to talk radio station WTDY in the mid-1980s. By the late 1990s, the call letters at 1480 would change to WTDA, as WTDY prepared to move to its new Extended AM home at 1670 AM, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV and introduced a new Spanish language format to attract a rapidly-growing latino and Spanish-speaking audience in Madison.

External links

* [http://www.lamovidaradio.com "La Movida" WLMV official website]
*AMQ|WLMV
*AML|WLMV
*AMARB|WLMV