Brach's


Brach's

Brach's Confections ( IPA|/bɹɑks/; rhymes with "socks") is a candy and sweets company which produces and invented many modern icons of the sugary world; it is headquartered in Dallas, Texas. In November 2007, Brach's Confections was sold to Farley's & Sathers Candy CompanyCitation | publication-date = 2007-11 | title = Farley's & Sathers acquires Brach's | series = Candy & Snack Business | url = http://findarticles.com/p/articles/mi_hb5832/is_200711/ai_n23801612 | accessdate = 2008-07-27 and the corporate office moved to Round Lake, Minnesota.

History

Brach's Confections was founded in 1904 by Emil J. Brach, a son of German immigrants who had recently invested in a candy factory which had failed.cite web | url= http://www.farleysandsathers.com/About/WhoWeAre.asp?BrandID=9 | accessdate= 2008-07-27 | title= Brach's Confections, Inc. | publisher= Farley's & Sathers Candy Company, Inc. He decided that he could do a better job of it himself, opening a candy store and factory in Chicago.

The company is also credited with inventing several marketing techniques, such as barrel displays, glass candy counters, and the adaptation of old general store-type bulk purchasing to modern supermarkets with "pick-a-mix", a self-serve set of open candy containers which allows customers to scoop candy into bags to be sold by the pound.

The company was sold in 1966 to American Home Products, becoming the Brach's division of that company. In 1987, the Brach's division was bought by Jacobs Suchard. Jacobs Suchard was sold in 1990 to Phillip Morris "except" for Brach's, which was retained by Klaus J. Jacobs in the transaction.

Brach's was also owned at one point, and recently sold by Barry Callebaut USA. As of November 16, 2007, the company is owned by Farley's & Sathers.

A portion of the original factory posed as Gotham General Hospital and was imploded in 2007 for a scene in the 2008 film " The Dark Knight".

Products

The company's first product was caramels, which it produced through a process which allowed it to underprice competition, creating a large demand. This product is still a company mainstay to the present day. Now they sell many sweet candies.

Brach's Rocks

Brach's Rocks were a pebble-shaped candy introduced in 1992.Citation | last = Jorgensen | first = Janice | publication-date = 1993 | title = Encyclopedia of Consumer Brands | edition = 3 | publication-place = Detroit, Michigan | publisher = St. James Press | page = 68 | isbn = 9781558623361 | oclc = 32739665 They had the coloring and appearance of granite, with fruity, chewy centers.

They were advertised in commercials by a dinosaur character named Rocky D, "Dinosaur Extraordinaire", who was shown popping them into his mouth. Rocky D wore sunglasses and a red jersey with the letters BR on it. Kids' love of dinosaurs was the inspiration for this character and candy.Citation | last = Davis | first = Sue | publication-date = 1993-04-15 | title = New Candy Geared for the "Sour-Tooth" | series = Prepared Foods | publication-place = Chicago, Illinois | publisher = Gorman Publishing Company | oclc = 10665942 | url = http://findarticles.com/p/articles/mi_m3289/is_n5_v162/ai_14123545 | accessdate = 2008-07-27 Laughing Dog developed the dinosaur character and the graphics.Citation | last = McKenna | first = Anne T | publication-date = 2000 | title = Digital Portfolio: 26 Design Portfolios Unzipped | publication-place = Gloucester, Massachusetts | publisher = Rockport Publishers | page = 111 | isbn = 9781564964670 | oclc = 43840508 The package had transparent panels so those looking at the packages in a store could see the rocks inside.cite web | url= http://www.ifreelance.com/provider/portfolio/detailview.aspx?providerid=9373&sampleid=21953 | title= bluesinkdeep design Portfolio | accessdate= 2007-07-27 | publisher= ifreelance.com

Brach's Rocks were frequently advertised in Ren and Stimpy comics.

References

External links

* [http://www.farleysandsathers.com Official website]


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Look at other dictionaries:

  • Brach — bezeichnet: als Adjektiv leer, ungenutzt, siehe Brache Brach ist der Name folgender Personen: Gérard Brach (1927–2006), französischer Drehbuchautor und Regisseur Brach ist der Name folgender Orte: Brach (Gironde) eine Gemeinde im Département… …   Deutsch Wikipedia

  • Brach — Saltar a navegación, búsqueda Abreviatura científica del botánico Anthony Robert Brach Brach País …   Wikipedia Español

  • Brach — Brāch, ein Adverbium, welches in dem Ackerbane üblich ist, und von den Äckern gesagt wird, wenn sie zu gewissen Zeiten ungebauet und ruhig liegen bleiben. Der Acker lieget brach. Einen Acker brach liegen lassen. Figürlich, doch nur in niedrigen… …   Grammatisch-kritisches Wörterbuch der Hochdeutschen Mundart

  • brach|et — «BRACH iht», noun. = brach. (Cf. ↑brach) …   Useful english dictionary

  • Brach — (br[a^]k), n. [OE. brache a kind of scenting hound or setting dog, OF. brache, F. braque, fr. OHG. braccho, G. bracke; possibly akin to E. fragrant, fr. L. fragrare to smell.] A bitch of the hound kind. Shak. [1913 Webster] || …   The Collaborative International Dictionary of English

  • brach — rach, brache rache(br[a^]k or br[a^]ch), n. [OE. brache a kind of scenting hound or setting dog, OF. brache, F. braque, fr. OHG. braccho, G. bracke; related to Sw. brack a dog that hunts by scent; possibly akin to E. fragrant, fr. L. fragrare… …   The Collaborative International Dictionary of English

  • brach — [brachit, brakitbrach, brak] n. 〚ME & OFr brache, back form. < OFr brachez, pl. of brachet, hunting dog < Frank * brak; akin to OHG brakko < IE * bhrag , to smell: see FRAGRANT〛 Archaic a female hound; bitch: also brachet [brachit, brakit] * * * …   Universalium

  • brach — brach:⇨unbestellt …   Das Wörterbuch der Synonyme

  • Brach — Patronyme assez fréquent en Alsace Lorraine (57, 54, 68). Sans doute une des nombreuses variantes de l allemand Brack. Pour le sens, voir Bracq …   Noms de famille

  • brach — (n.) bitch hound (archaic), mid 14c., brache, originally hound that hunts by scent, from O.Fr. braches, brachez, plural of brachet, of West Germanic origin (Cf. M.Du. brache, O.H.G. braccho hound, setter ), from PIE *bhrag (Cf. M.H.G. bræhen to… …   Etymology dictionary


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