Company of One Hundred Associates

Company of One Hundred Associates

The Company of One Hundred Associates (French: formally the Compagnie de la Nouvelle France, or colloquially the Compagnie des Cent-Associés or Compagnie du Canada) was a French trading and colonization company chartered in 1627 to capitalize on the North American fur trade and to expand French colonies there. The company was granted a monopoly to manage the fur trade in the colonies of New France, which were at that time centered around the Saint Lawrence River valley and the Gulf of Saint Lawrence.



French exploitation of North America's resources began in the 16th century, when French and Basque fishermen used ports on the continent's Atlantic coastline as trading stations during the summer fishing season. Attempts at permanent settlements along the Saint Lawrence River began as early as the 1540s following the expeditions of Jacques Cartier. These early settlement attempts all failed, and it was not until 1604 that efforts at permanent settlement were renewed. These efforts were made under the terms of a trading monopoly granted by King Henry IV of France in 1603 to Pierre Dugua, Sieur de Mons, and resulted in the establishment of the Habitation at Port-Royal in Acadia (near present-day Annapolis Royal, Nova Scotia). This attempt at colonization failed when Dugua lost his monopoly in 1607, although the site was eventually reoccupied by other colonists. In early 1608 Dugua was granted a one-year monopoly on trading and the right to establish a settlement. The expedition that year was led by Samuel de Champlain (who had also had an important role in establishing the Acadian colony), and resulted in the establishment of the colony that grew to become Quebec City.

From 1613 to 1620, the Compagnie des Marchands operated in New France but as a result of a breach of their contract, lost their rights in 1621 to the Compagnie de Montmorency. Throughout all of these years, the monopoly holders frequently had trouble dealing with rogue traders (from France and other nations) in North America on one side, and politically connected opponents of their monopoly in France on the other. Many of the directors of these companies were more interested in trade than in colonization, which was usually a drain on the company's finances. Champlain, who championed the colonization efforts, worked tirelessly to make sure the French colonies survived amid political and corporate changes of power. In 1627, Cardinal Richelieu withdrew the monopoly of the Compagnie de Montmorency, and established in its place the Compagnie de la Nouvelle France.

Company history

The Compagnie de la Nouvelle France was capitalized with 90,000 French livres from each of one hundred investors, which led to it becoming more widely known as the Compagnie des Cent-Associés (Company of One Hundred Associates in English). Its investors included many important officials of the French court as well as merchants and financiers, although most of the investors in the earlier trading companies were excluded. Champlain is listed as investor number 52 in a list published on January 14, 1628.[1] The company was closely controlled by Richelieu, and was given sweeping authority over trade and colonization in all of New France, a territory that encompassed all of Acadia, Canada, Newfoundland, and French Louisiana.

From 1629 to 1635 Champlain was the company's commander in New France.[2] Under the Ancien Regime in France, every community was governed by a lord and a priest plus a magistrate appointed only with the lord and priest's concurrence. As such, a component of the charter given the company provided for Roman Catholic priests to be part of all settlements and explorations and priests were given governing authority in conjunction with any appointed intendants. The charter also required the company to bring an average of 160 settlers to New France over the next twenty five years and to support their settlement for the first three years.

The company's first fleet of colonization and supply left France in April 1628 under the cloud of war, and over the objections of some of its directors. War had broken out in 1627 with England, which raised the risk of seizure of ships heading for North America. In fact, King Charles I of England had issued letters of marque authorizing the seizure of French shipping and even the taking and destruction of her colonies. David Kirke and his brothers, in possession of one of these commissions, sailed up the Saint Lawrence in heavily-armed merchant ships, burned a French farm, and demanded that Champlain surrender Quebec. He refused, and the Kirkes retreated, believing Quebec to be too strongly defended. They encountered and seized the poorly-defended company fleet, and took the captured goods back to England. The company lost 90% of its initial investment with the loss of the fleet.[3]

The company encountered numerous further difficulties with its exploitation of New France including territorial battles with the British. By 1631 the company had to find new investors willing to accept the risks. In order to attract people and capital, the company had to allocate portions of its trading monopoly to new subsidiary companies. These subsidiary partners, such as the Compagnie des Habitants in Quebec, were made up of wealthy members of the elite from various parts of France. Nevertheless, over the ensuing two decades this concept too had very limited success and France turned its attention to more important things in 1635 when it joined the Thirty Years' War in Europe.

Discontent with settlers in Quebec over the company's total control of the fur trade caused numerous problems and matters worsened during the 1650s when war with the Iroquois severely hampered the fur trade and threatened continued colonization. Unable to deal with the numerous and ongoing difficulties, in 1663 the company surrendered its charter.


  1. ^ David Hackett Fischer, Champlain's Dream, p. 404
  2. ^ "Biography of Samuel de Champlain". Dictionary of Canadian Biography Online. Retrieved 2009-09-11. 
  3. ^ Fischer, p. 433


  • Levi, Anthony (2000). Cardinal Richelieu: And the Making of France. New York: Carroll & Graf Publishers. ISBN 078670778X.

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