Fan Li

Fan Li

Fan Li (范蠡) was an advisor in the state of Yue in the Spring and Autumn Period. He had been to the state of Wu as hostage with King Goujian of Yue. Three years later they came back and he helped Goujian to carry on a reform. At last Yue was able to defeat the state of Wu. After the victory he resigned and renamed himself Tao Zhu Gong (zh-cpl|c=陶朱公|p=Táo Zhūgōng|l=Lord Tao Zhu). He became a successful businessman in his later years and was famous as a rich person.

He managed a pharmacy selling traditional Chinese medicine. The pharmacy originally included only two elderly employees, He Bo (zh-cp|c=何伯|p=Hé Bó) and De Shu (zh-cp|c=德叔|p=Dé Shū in Mainland China, Dé Shú in Taiwan). The business began to expand only when Tao Zhugong hired He Bo's youngest son, Xiao Wen (zh-cp|c=小文|p=Xiăo Wén).

He wrote a book known in English as "Golden Rules of Business Success" (zh-stpl|s=经商宝典|t=經商寶典|p=Jīng Shāng Băo Diăn|l=Manage Business Jade Advice). This book remains popular today as its advice is sometimes considered timeless. It includes Twelve Business Principles and Twelve Business Pitfalls describing the art of successful business management.

The Twelve Golden Rules are as follows:
* Ability to know people's character.
* Ability to handle people.
* Ability to stay focused on the business.
* Ability to be organized .
* Ability to be adaptable.
* Ability to control credit.
* Ability to use and deploy people.
* Ability to articulate and market.
* Ability to excel in purchasing.
* Ability to analyze market opportunities and threats.
* Ability to lead by example.
* Ability to have business foresight.

The Twelve Golden Safeguards are:
* Don't be stingy.
* Don't be wishy-washy.
* Don't be ostentatious.
* Don't be dishonest.
* Don't be slow in debt collection.
* Don't slash prices arbitrarily.
* Don't give in to herd instinct.
* Don't work against the business cycle.
* Don't be a stick-in-the-mud.
* Don't overbuy on credit.
* Don't under-save (keep reserve funds strong).
* Don't blindly endorse a product.

Cartoon versions of this book are widely available in Singapore, both in Mandarin Chinese and in English. The Mandarin version includes Hanyu Pinyin and an English translation for each of the original business principles.

References

Xu, Hui. "Jīng Shāng Băo Diăn: Táo Zhūgōng Shāngxùn." 2nd ed. Singapore: Asiapac Books Pte. Ltd., August 2002.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Fan — /fan, fahn/, n., pl. Fans, (esp. collectively) Fan. Fang. * * * I Rigid or folding handheld device used for cooling, air circulation, or ceremony or as a sartorial accessory throughout the world from ancient times. As evidenced by Egyptian… …   Universalium

  • Fan — or FANS may refer to the following: Ventilation A device to agitate or move air or other gasThe human powered Fan (implement) is a hand held implement used by waving it back and forth.Motor powered Fans: mechanical fans such as oscillating fans,… …   Wikipedia

  • Fan — (f[a^]n), n. [AS. fann, fr. L. vannus fan, van for winnowing grain; cf. F. van. Cf. {Van} a winnowing machine, {Winnow}.] 1. An instrument used for producing artificial currents of air, by the wafting or revolving motion of a broad surface; as:… …   The Collaborative International Dictionary of English

  • fan — [ fan ] n. • 1923, répandu apr. 1950; mot angl., abrév. de fanatic → fanatique (3o) ♦ Anglic. Jeune admirateur, jeune admiratrice enthousiaste (d une vedette de la chanson). Club des fans. Une fan d Elvis Presley. ⇒ groupie. ⊗ HOM. Fane. ● fan… …   Encyclopédie Universelle

  • Fan Ye — (historien) Sommaire 1 Biographie 2 Sources 3 Voir aussi 3.1 Liens externes // …   Wikipédia en Français

  • fan — fan1 [fan] n. [ME fanne < OE fann < L vannus, basket for winnowing grain < IE base * wē , to blow, flutter > WIND2, WINNOW] 1. Historical a device for winnowing grain 2. any device or machine used to set up a current of air for… …   English World dictionary

  • fan — FAN, fani s.m. (livr.) Admirator entuziast, pasionat, al unei vedete, al unei mişcări artistice; simpatizant. – Din engl., fr. fan. Trimis de tavilis, 24.05.2002. Sursa: DEX 98  fan s. m., pl. fani Trimis de siveco, 10.08.2004. Sursa: Dicţionar… …   Dicționar Român

  • Fan — Fan, v. t. [imp. & p. p. {Fanned}; p. pr. & vb. n. {Fanning}.] [Cf. OF. vanner, L. vannere. See {Fan}, n., {Van} a winnowing machine.] 1. To move as with a fan. [1913 Webster] The air . . . fanned with unnumbered plumes. Milton. [1913 Webster] 2 …   The Collaborative International Dictionary of English

  • Fan-in — is the number of inputs of an electronic logic gate. For instance the fan in for the AND gate shown below is 3. Logic gates with a large fan in tend to be slower than those with a small fan in, because the complexity of the input circuitry… …   Wikipedia

  • Fan — Sm begeisterter Anhänger erw. fach. (20. Jh.) Kunstbildung. Entlehnt aus ne. fan, einer Kurzform von ne. fanatic, zu ne. fanatic Adj. schwärmend, eifernd , dieses aus l. fānāticus.    Ebenso nndl. fan, ne. fan, nfrz. fan, nschw. fan, nnorw. fan.… …   Etymologisches Wörterbuch der deutschen sprache

  • Fan Ye — (chinesisch 范曄, W. G. Fan Yeh; * 398; † 445) war ein chinesischer Historiker, der das Buch der Späteren Han zusammenstellte. Fan Ye gehörte zum mittleren Beamtenstand der Liu Song Dynastie. Sein Großvater war Chef eines Verwaltungsbezirkes… …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”